What are the responsibilities and job description for the Media Analyst position at Menard, Inc Career Center?
POSITION SUMMARY:
Menards has its own in-house advertising agency! We purchase television and radio advertising for all the Menards stores and deal directly with many radio, television, and cable stations.
PRIMARY RESPONSIBILITIES:
- Entering and maintaining radio, TV, and cable data into an excel spreadsheet.
- Researching new and existing markets to obtain detailed information from all stations.
- Analyzing ratings data to determine if a station fits our needs to be part of a buy.
- Work with station representatives to negotiate advertising rates on radio stations.
- Various other tasks assigned by the Media Purchasing Manager, Buyer or Team Lead
- Ability to work under pressure and meet required deadlines.