What are the responsibilities and job description for the Director of Marketing position at MEI - Total Elevator Solutions?
About MEI
MEI, a Minnesota based commercial elevator manufacturing and Service Company is looking for a Director of Marketing to join our team. MEI is a thriving company with a fun team-oriented atmosphere. MEI cares deeply about their employees, fosters a great work environment, and provides opportunities to give back to the community.
This position offers competitive compensation and benefit package. Are you passionate about making a change? Do you enjoy bringing new ideas to the table? If this sounds like you, apply at MEI today.
Location: Mankato, MN
Job Type: Full-Time
Schedule: M-F
Salary: $110,000 – 125,000/year
Benefits
- Medical, Vision, and Dental Insurance
- 401(k) & matching up to 3%
- ESOP with 3% company discretionary contributions
- Health Savings Account/ Flexible Spending Account
- Short-Term and Long-Term Disability Insurance
- Employer Paid Life Insurance
- Paid Time Off and Holiday Pay
- Tuition Reimbursement
- Earn 8 hours PTO for 8 hours of volunteering
About the Role
This position will elevate MEI’s marketing presence by implementing new marketing strategies, creating new content to promote products and services, and highlighting how MEI can help solve problems for our customers. Analyzes trends, keeps current on the activity of competitors, and supports the companies claims of brand and value.
Responsibilities
- Propose, design, and implement advertising and promotional initiatives and create consistent, compelling, accurate and engaging content
- Identify new products, services, and other revenue generating opportunities that align with our niche and business strategy, while meeting consumer wants and needs
- Support, train, and develop a positive culture for sales representatives and marketing staff
- Assist with the creation and execution of new product launch strategies
- Expand marketing strategy by researching and analyzing economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
- Assist in defining and proposing changes in all facets of marketing
- Fully understand MEI’s niche in the market, product and service offerings, market share, target market, and pricing strategy
- Leverage social media, search engine optimization, and use other tactics to promote MEI’s products and services
- Create brand awareness and share across all departments
- Execute additional tasks as needed
Experience
- Bachelor’s degree in Marketing, Business Administration, or related field
- At least five years of experience in marketing
- Proficiency in digital marketing forms such as social media marketing and content marketing
- Experience with Microsoft Office products (Excel, Word, Outlook)
Skills
- Thorough understanding of marketing strategies and practices
- Resourceful, problem-solver, able to prioritize and multitask
- Analytical and creative thinking
- Detail oriented and organized
- Able to communicate effectively with great leadership skills & a sense of humor
- Team player with a positive attitude
- Unshakeable integrity
MEI’s 50 years in the elevator industry gives us an unparalleled ability to handle both custom and standard elevator projects with ease.
EOE/AA
Salary : $110,000