Director of Growth Marketing

📍 New York City — Union Square (In-Office, 4 Days/Week) | Full-Time | $160,000–$200,000 Meaningful Equity Benefits

Meela makes it easy for seniors to get rides. Most older adults can't use apps like Uber or Lyft, so getting around usually means asking someone to drive them. With Meela, they just call a number, talk to an agent (AI or human), and we book the ride for them on a rideshare platform. Family members can help manage rides and billing if they want.

It's a simple product that solves a real problem. The average person outlives their ability to drive by seven to ten years — and losing that independence means depending on someone else for every trip out of the house.

And rides are only the beginning. Roughly eleven thousand Americans turn sixty-five every day, into a world that keeps moving its tools further out of reach. The same phone call that books a ride can, over time, help with errands, appointments, and the many ordinary tasks that quietly get harder with age. We believe the company that earns an older person's trust on something as simple as a ride earns the right to help them with much more — and becomes the number their family trusts to pick up. That's the company we're building.

We're a small team in New York, backed by tier-one VCs. The work is fast-paced and everyone here has a lot of ownership.

We're hiring a Director of Growth Marketing to run marketing at Meela.

The job is simple: create growth through marketing.

You'll find, prove, and scale the channels that bring families to us — paid, brand, social, and referral.

Our primary audience is adult children of seniors: the people helping their parents get around and stay independent. Your job is to reach them, earn their trust, and turn them into advocates.

You'll be building the marketing function for a new product: figure out which channels work, prove them with real numbers, and scale what's working. Once a channel is proven, we'll invest aggressively behind it.

You'll report directly to the CEO and work side by side with the founding team, with the marketing strategy, execution, and budget in your hands — and eventually a team.

You'll also work closely with our existing performance marketer.

We measure marketing one way here: did it grow the business.

• Shape Meela's voice and presence across social channels
• Create campaigns that resonate with adult children of seniors — emotionally honest, trustworthy, and clear
• Build brand awareness that makes every paid dollar work harder

• Set the paid acquisition strategy and own the results, working alongside our existing performance marketer who runs day-to-day execution
• Test channels in disciplined experiments, kill what doesn't work, and put real budget behind what does
• Know our CAC, conversion, and channel economics cold

• Build referral programs that turn happy families into our best source of new customers
• Measure word-of-mouth and keep making it stronger: incentives, timing, product hooks

• Set up tracking so we actually know what's working and why
• Use AI tools (Claude and beyond) to move faster; automate the repetitive work, multiply creative output, and make the rest of us better at it too
• Show the team what's working, in plain numbers
  

• 5 years in marketing, with real experience across paid, brand, and social
• You've grown a consumer product before, and can point to specific numbers you moved and how you did it
• You've done product marketing — positioning, messaging, figuring out what to say and to whom
• You still do the work yourself: you write the copy, build the campaign, and pull the numbers
• You make decisions from data, and you can explain the math behind your channel bets
• You use AI tools in your day-to-day work
• You've worked at an early-stage company and liked it — the ambiguity, the pace, the lack of structure
• You live in New York City and are happy to be in our Union Square office 4 days a week
  

• You've taken a brand or product to market from zero
• You've built referral programs or marketplace-style growth before
• Product marketing background. You know how to position a product, not just run channels
• Consumer software experience preferred; strong consumer brand-building also welcome
• Experience marketing to families or older adults
  

• At least one acquisition channel is proven and scaling with strong unit economics
• Referrals are a real, measurable source of new customers
• Meela is a name adult children of seniors recognize and trust
• Everyone can see what marketing is doing; spend, results, and what's next
• The marketing function is ready to scale when we put more capital behind it
  

• $160,000–$200,000 base salary meaningful equity
• Full health, dental, and vision insurance
• 401(k)
• HSA
• Commuter benefits
• Paid lunch every day
• Paid dinner every day
• Dashpass