Product Manager - Interventional & Workflow Solutions (IWS)

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Summary

The Product Manager for the Interventional & Workflow Solutions (IWS) business supports profit & loss performance, growth objectives, and portfolio prioritization by leading product strategy and execution for assigned product lines within CQ Medical’s IWS portfolio. The role manages product planning, requirements development, product lifecycle management, roadmap execution, and cross-functional coordination to deliver workflow-enhancing, patient-centered solutions for radiology, interventional suites, oncology, and procedural environments.

This position requires strong analytical thinking, structured decision-making, and cross-functional leadership to guide products through CQ Medical’s product development processes—from ideation and validation through commercialization and long-term lifecycle support.

Key Duties and Responsibilities (Other duties may be assigned.)

Product Strategy & Market Research:

• Manage assigned product lines within the broader IWS portfolio, ensuring alignment with CQ Medical’s strategic objectives.
• Conduct competitive analysis and market research to identify trends, gaps, and opportunities for differentiation within MRI, CT, interventional, and workflow solutions.
• Build and maintain strong relationships with clinical users and KOLs to inform product direction, improvement opportunities, and roadmap priorities.
• Define customer, market, and product requirements, ensuring alignment with clinical workflow needs, regulatory considerations, and business goals.

Product Development & Lifecycle Management:

• Support the development and execution of product roadmaps for IWS product lines, prioritizing projects based on customer input, financial impact, and resource availability.
• Work closely with Engineering, R&D, Quality, and Regulatory to ensure products meet clinical workflow expectations, compliance standards, and technical requirements.
• Develop and maintain product specifications, configurations, compatibility matrices, and technical documentation.
• Manage ongoing product lifecycle activities including product line updates, cost-reduction actions, SKU management, and end-of-life transitions.

Sales & Marketing Support:

• Support development of product messaging, value propositions, and commercial positioning in collaboration with Marketing Communications and Strategic Marketing.
• Provide sales training, competitive insights, and tools that enable global sales teams and distribution partners to effectively position IWS products.
• Work with sales, finance, and operations departments to assist with pricing execution and margin optimization strategies.
• Contribute to content development including brochures, training materials, digital assets, animations, and clinical case summaries.

Product Launch & Cross-Functional Collaboration:

• Coordinate cross-functional launch efforts across Sales, Marketing, Engineering, Operations, Supply Chain, and Manufacturing.
• Ensure clear communication of product development progress, launch readiness milestones, and cross-functional deliverables.
• Support regulatory submissions, clinical evaluation reports (CERs), and documentation preparation as needed.

Business Growth & Long-Term Strategy:

• Contribute to commercial strategy for assigned product lines, including revenue growth, margin improvements, and channel enablement.
• Identify opportunities to strengthen competitive positioning, improve workflow efficiency, and expand clinical adoption.
• Track key performance indicators including adoption, product performance, competitive shifts, and market demand trends.

Customer & Market Insights:

• Serve as the Voice of the Customer (VOC), ensuring product decisions reflect clinician needs, patient safety considerations, and workflow efficiency.
• Support service strategy development, including spare parts lists, service documentation, and collaboration with service teams on escalated field issues.
• Assist in managing product positioning, messaging, and commercial tactics to address customer challenges and competitive threats.
• Capture and analyze post-launch product feedback to drive continuous improvement.

Required Education, Experience and Certifications

Education: Bachelor’s degree in Business Administration, Engineering, Medical Sciences, Health Administration, or a related field.

Experience: 3–7 years of experience in product management, upstream marketing, clinical applications, or product support in the medical device or healthcare technology industry.

Knowledge, Skills and Abilities

• Strong understanding of imaging and interventional workflows (MRI, CT, IR, procedural environments, oncology). (Prefered)
• Strong project management capability with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-focused value.
• Experience working with cross-functional teams including R&D, Operations, Marketing, Sales, Regulatory, and Quality.
• Strong analytical and problem-solving skills with the ability to lead through influence.
• Proficiency in Microsoft Office and ability to learn PLM, CRM, analytic tools, and ERP systems quickly.
• Ability to travel up to 25–30% for customer visits, conferences, and internal collaboration.