What are the responsibilities and job description for the Marketing Analyst position at MedPro Group?
Meet MedPro Group. We’re an industry-leading Berkshire Hathaway insurance company with a passion for our clients and our team. We are hundreds of professionals with varied backgrounds and experience levels who came together to achieve one goal: protecting those who have made it their mission to serve and care for others. Never considered the insurance industry before? We think you should.
The Marketing Analyst will perform various marketing activities that support the successful execution of strategies and tactics that strengthen MedPro Group's brand. You will execute tasks designed to drive new business, retain existing business, and communicate effectively with various stakeholders.
In this role, you will…
- Coordinate Campaigns:
- Manage the execution of cross-divisional campaigns:
- Work with Marketing Lead to determine campaign send dates and materials.
- Work with vendor to secure all promo and print items as needed for drip campaigns.
- Review action plan daily to ensure alignment with division sales team.
- Facilitate and attend campaign meetings as necessary.
- Work with Marketing Operations Lead to ensure list accuracy and CRM action plans.
- Work closely with Analytics team to provide accurate ROI metrics to Marketing Lead and division.
- Continually evaluate for methods of optimization and make recommendations to Marketing Lead.
- Manage the execution of cross-divisional campaigns:
- Perform other Marketing duties:
- Manage quarterly and monthly divisional communications in email and newsletter form.
- Work with Editor to develop content for internal company communications.
- Provide project management support in marketing projects, including the creation and distribution of marketing collateral for customers, insureds, and other prospects.
- Be responsible for divisional giveaway management.
- Maintain the testimonial database that includes written testimonials and maintain necessary release information.
- Manage creation and execution of journal and association ads.
- Assist with new intern training on systems and processes.
- Perform other misc. duties as assigned.
We are looking for candidates with…
- Bachelor's degree in marketing or equivalent area.
- Excellent organizational and project management skills in a high volume environment – including the ability to manage multiple simultaneous projects while meeting deadlines.
- Significant command of the English language, especially the rules of syntax, punctuation, and grammar.
- Strong attention to detail.
- Outstanding interpersonal and written communication skills with a customer-oriented approach.
- Proven ability to work independently and as a team member.
- Proficiency in Microsoft Office, Adobe Suite, and online applications (CRM tools, Project Management tools, etc.) preferred.
Why MedPro?
MedPro Group’s mission is built on a century-old legacy of protecting those who protect others. From our roots in our hometown of Fort Wayne, Indiana, we've worked diligently to become the nation's premier healthcare liability coverage provider, currently insuring more than 300,000 customers. With that growth, we've built a significant presence in all 50 states. Our team works across the country to provide the best strategies to mitigate risk and preserve the reputations of those who have entrusted their good name to us. That passion – built on a foundation of a culture that values uncompromised integrity, obsessive client focus, great teamwork, and a long-term mindset – makes MedPro a preferred employer that many call their career home.
General:
MedPro Group is an Equal Opportunity Employer. #LI-Hybrid
