Sales Director

Job Title: Sales Director

Location: Washington & Oregon

Reports To: General Manager

Company Description

Medosweet Farms is a premier distributor of dairy and frozen food products, serving retail and foodservice businesses across Washington and Oregon. With a broad customer base including espresso shops, bakeries, restaurants, hotels, and institutions, Medosweet Farms is recognized for its commitment to service, quality, and innovation. Established over 50 years ago, the company was honored as “Washington Family Business of the Year” in 2008, celebrating its legacy of excellence in the Pacific Northwest. Medosweet Farms continues to prioritize customer satisfaction and uphold its reputation as a trusted supplier in the region.

Position Overview

The Sales Director is responsible for driving revenue growth, strengthening customer relationships, and leading the sales strategy for a family-owned dairy distributor. This role oversees sales efforts across key segments including restaurants, contract foodservice operations, and food manufacturers. The ideal candidate combines strategic thinking with hands-on execution and thrives in a relationship-driven, service-oriented environment.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute a comprehensive sales strategy to grow market share across all customer segments
• Establish annual sales goals, forecasts, and performance metrics
• Identify new market opportunities, product lines, and customer segments
  
  

Customer Development & Retention

• Build and maintain strong relationships with key accounts in restaurant, contract, and manufacturing sectors
• Personally manage high-value or strategic customer relationships
• Ensure high levels of customer satisfaction, retention, and loyalty
  
  

Team Leadership

• Lead, coach, and develop the sales team to achieve individual and company performance goals
• Establish clear expectations, accountability, and ongoing performance feedback
• Partner with internal teams (operations, logistics, quality assurance) to deliver exceptional service
  
  

Business Development

• Prospect and secure new business opportunities within targeted markets
• Collaborate on pricing strategies, contract negotiations, and proposals
• Represent the company in industry events, trade shows, and networking opportunities
  
  

Operational Alignment

• Work closely with supply chain and operations to align product availability with customer demand
• Provide market feedback to support product development and inventory planning
• Ensure accurate sales reporting, pipeline management, and CRM utilization
  
  

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)
• 5–10 years of sales experience, preferably in foodservice, dairy, or perishable goods
• PNW foodservice experience highly desired
• Proven track record of achieving or exceeding sales targets
• Experience managing or leading a sales team
• Strong understanding of restaurant, contract foodservice, and/or manufacturing channels
  
  

Key Competencies

• Relationship-driven with strong interpersonal skills
• Strategic thinker with a hands-on, roll-up-your-sleeves approach
• Excellent negotiation and communication abilities
• High level of accountability and ownership
• Ability to operate effectively in a family-owned, values-based culture
  
  

Why Join Us?

• Be part of a stable, family-owned company with deep roots in the community
• Opportunity to shape the future growth of the business
• Collaborative culture with direct access to leadership
• Competitive compensation, benefits, and performance incentives