Community Marketing Liaison (Marketer)

Working for Cuidado Casero Home Health & Hospice isn’t just a job. It’s a career where your skills and passion for delivering quality care make a positive difference to the clients and their families we serve.

We are looking for a Community Marketing Liaison (Marketer) to secure patients that require our services by implementing existing marketing strategies, improving on those strategies and helping to identify new strategies.

Position Functions:

• Quickly establish rapport, credibility, and integrity with existing accounts and pending prospects.
• Develop existing relationships into steady referral sources.
• Provide feedback from referral sources regarding Agency performance.
• Create and propose business development opportunities that will benefit our company by increasing visibility in each community.
• Generate and manage leads from various referral sources while being a liaison between Agency and the community regarding community and customer needs.
• Development and promotion of home health programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial and equipment resources.
• Meet or exceed referral to admission goals.
• Conduct daily rounds in assigned markets to identify new patients in need of Home Health services.
• Perform assessment on potential patients to evaluate appropriateness for Home Health Services.
• Communicate all necessary information to the Agency In-take coordinator to ensure a smooth admission and transition to service.
• Provide counsel to Agency leaders regarding needs of the community.
• Collaboratively develop and maintain protocols specific to new programs.
• Demonstrate as in-depth knowledge of, and ensure compliance with all local, state and federal laws relating to marketing of the agency.
• Assist in direction of programs through collaboration with and delegation of responsibility to administrative and supervisory personnel.
• Establish a public relations program for interpretation of the agency’s services and to foster good working relations with physicians and community agencies.
• Responsible for assuring patient/resident safety.
• Carries out other duties as necessary.

Job Requirements:

• Bilingual Spanish Preferred.
• Graduate of an accredited college/university is preferred.
• Experience in home healthcare sales required.
• Established referral relationships with hospital and physician groups in the area.
• Thorough understanding of the home health market and referral sources.
• Proven history of achieving or exceeding established census goals.
• Working experience with an insurance company, private case management company, or HMO preferred.
• Excellent communication and organization skills.
• Working knowledge of Microsoft Office Applications.
• Ability to establish and maintain effective working relationships at all levels of an organization.
• Excellent communication skills, both oral and written.
• Excellent interpersonal skills.
• Ability to use discretion concerning sensitive information and adhere to HIPAA.
• Ability to work on own initiative within clearly defined parameters.
• Good organizational and time-management skills.
• Ability to work calmly under pressure.

DRIVING & OTHER REQUIREMENTS

Must have and maintain a valid state driver license, have a registered and reliable vehicle that meets state law standards, and meets the insurance standards of company.