What are the responsibilities and job description for the Digital Account Executive position at MediaCo Holding Inc?
Company Overview
Estrella MediaCo is an award-winning Spanish-language multiplatform media company serving the vital U.S. Hispanic audience on video, audio, and digital platforms.
Estrella MediaCo’s national broadcast network EstrellaTV offers a unique aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy. The company also operates and curates content for its four FAST channels and the EstrellaTV app.
Estrella MediaCo is also a leader in Spanish-language audio, including the nationally- syndicated Don Cheto Al Aire morning radio show.
Estrella MediaCo creates content that embraces the cultural diversity of our communities and celebrates and represents Latinos of all generations. Estrella MediaCo is the trade name of MediaCo Operations LLC.
Digital Sales Account Executive
Position Summary
Estrella MediaCo is looking for a highly motivated, forward-thinking digital sales account executive to be located in Chicago, IL This position is responsible for developing and maintaining strategic advertising partnerships with digital advertising agencies and advertisers on a national scale. Successful candidates must be motivated, self-starters able to work effectively both independently and in a team environment.
If you enjoy new business development, are passionate about the local business community, and are money motivated, this is the right opportunity for you!
Responsibilities :
- Identify and solicit new digital business through prospecting and cold calling; builds and maintains a full pipeline of sales prospects
- Service and grow relationships in existing client base
- Identify digital client/agency needs and develop persuasive proposals to meet needs and opportunities
- Deliver creative and effective sales presentations
- Proactively develop new business by using all our advertising and marketing assets
- Close business and oversee the execution and optimizations of the marketing campaign
- Achieve sales objectives and goals
- Continuously build your knowledge of industry trends, opportunities, and innovations
- Collaborate with linear sales team on integrated sales opportunities
- Knowledge in GAM, DFA, IAS, ComScore, Matrix and Operative
Knowledge, Skills, and Experience Required:
- Bachelor's degree and 3-5 years’ sales experience
- Experience in Digital Media/Advertising Sales with proven success is preferable
- Experience in selling digital platforms, such as OTT/CTV, OLV, audio streaming and social
- Strong knowledge base of programmatic sales
- Understanding of market dynamics including demographics
- Excellent communication skills both with external clients as well as internal stakeholders
- Excellent relationship-building skills and the ability to work effectively in a team environment
- Attention to detail and organized
- Motivated self-starter and quick learner
- Collaborative, responsive and accountable
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Estrella MediaCo is an Equal Opportunity Employer.
Salary : $100,000 - $160,000