What are the responsibilities and job description for the Digital Account Executive position at MediaCo Holding Inc?
Company OverviewEstrella MediaCo is an award-winning Spanish-language multiplatform media company serving the vital U.S. Hispanic audience on video, audio, and digital platforms.Estrella MediaCo’s national broadcast network EstrellaTV offers a unique aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy. The company also operates and curates content for its four FAST channels and the EstrellaTV app.Estrella MediaCo is also a leader in Spanish-language audio, including the nationally- syndicated Don Cheto Al Aire morning radio show.Estrella MediaCo creates content that embraces the cultural diversity of our communities and celebrates and represents Latinos of all generations. Estrella MediaCo is the trade name of MediaCo Operations LLC.Digital Sales Account ExecutivePosition SummaryEstrella MediaCo is looking for a highly motivated, forward-thinking digital sales account executive to be located in Chicago, IL This position is responsible for developing and maintaining strategic advertising partnerships with digital advertising agencies and advertisers on a national scale. Successful candidates must be motivated, self-starters able to work effectively both independently and in a team environment.If you enjoy new business development, are passionate about the local business community, and are money motivated, this is the right opportunity for you!Responsibilities :Identify and solicit new digital business through prospecting and cold calling; builds and maintains a full pipeline of sales prospectsService and grow relationships in existing client baseIdentify digital client/agency needs and develop persuasive proposals to meet needs and opportunitiesDeliver creative and effective sales presentationsProactively develop new business by using all our advertising and marketing assetsClose business and oversee the execution and optimizations of the marketing campaignAchieve sales objectives and goalsContinuously build your knowledge of industry trends, opportunities, and innovationsCollaborate with linear sales team on integrated sales opportunities Knowledge in GAM, DFA, IAS, ComScore, Matrix and Operative Knowledge, Skills, and Experience Required: Bachelor's degree and 3-5 years’ sales experienceExperience in Digital Media/Advertising Sales with proven success is preferableExperience in selling digital platforms, such as OTT/CTV, OLV, audio streaming and social Strong knowledge base of programmatic salesUnderstanding of market dynamics including demographicsExcellent communication skills both with external clients as well as internal stakeholdersExcellent relationship-building skills and the ability to work effectively in a team environmentAttention to detail and organizedMotivated self-starter and quick learnerCollaborative, responsive and accountableDisclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Estrella MediaCo is an Equal Opportunity Employer.