What are the responsibilities and job description for the Digital Advertising Specialist position at Medaltus?
Medaltus, a dynamic company in the skincare space, is looking for a mid-level Digital Advertising Specialist with 3 years of experience to join our team. This role requires both strategic and hands-on expertise across multiple digital platforms. You’ll be managing advertising across a portfolio of brands and marketplaces, so strong organizational and project management skills will be essential to your success in this role. This position reports to the Brand Manager.
Location: Summerville, SC (In-office preferred, remote possible for the right candidate)
Responsibilities include:
- Develop and execute ad strategies across Amazon, Walmart, Google Ads, Google Shopping, YouTube, Meta, TikTok, and Reddit.
- Drive campaigns end-to-end, focusing on SEO, PPC, analytics, and creative ad design to maximize engagement and conversion.
- Meet key performance metrics such as revenue growth, conversion, ACOS, and ROAS.
- Collaborate on budget allocation and ensure ad spend is optimized for returns.
- Report on performance and insights using Google Analytics and Shopify Analytics.
Requirements
- 3 years of experience in digital advertising, with expertise in SEO, PPC, and analytics.
- Familiarity with Google Analytics, Shopify Analytics, and major advertising platforms.
- Strong creative and analytical skills to develop effective ad content and measure impact.
- Industry experience in health, beauty, or skincare is a plus.
Stuff you should know:
- This is a full-time position, expecting 5 days/week upon hire (Mon-Fri from 9am-5pm).
- Paid via direct-deposit bi-weekly.
- Paid Holiday, Healthcare, 401k Benefits available.
- Salary range: Based on experience.
- Quarterly performance bonus available, depending on experience and based on key performance metrics.
- We have fun at work.
- You will get occasional product freebies.