What are the responsibilities and job description for the Integrated Campaigns, Senior Manager (Demand Gen & ABM) position at Medallia?
The Role and Team
The Senior Manager of Integrated Campaigns is responsible for the global planning, execution, and performance measurement of Medallia's 1:Many demand generation and ABM programs. Moving away from traditional "batch-and-blast" marketing, you will leverage AI and intent data to build highly targeted, omnichannel campaigns that efficiently reach our broad ICP and warm up enterprise accounts. You will work autonomously while collaborating tightly with Content, Field Marketing, Paid Digital, and our 1:1/1:Few Campaign Managers to deliver world-class brand awareness, lead generation, and sales pipeline.
Responsibilities
- 1:Many Campaign Architecture & Global Demand Gen: Own the broader net campaigns and the Global Competitive Takeout engine. Design and execute omnichannel programs across webinars, email nurtures, content syndication, and paid digital.
- AI, Innovation & Marketing Workflow Automation: Act as a pioneer on the team by leveraging AI tools to scale personalization, optimize campaign workflows, and rethink how we approach B2B integrated campaigns.
- Autonomous Strategy, Execution & ABM: You will own the "how." From the initial concept to full-funnel measurement, you have the autonomy to build high-velocity campaigns. Take the lead on project management, budgeting, and execution without micromanagement. Actively manage funnel performance and champion a culture of experimentation to improve velocity.
- Cross-Functional Alignment: Partner with Content and Product Marketing to ensure messaging aligns with the buyer's journey, and sync with the 1:Few/1:1 ABM Campaign Managers to ensure seamless "air cover" and audience orchestration.
- Omnichannel Performance & Data-Driven Optimization: Apply a rigorous approach to tracking campaign metrics (Account engagement, speed-to-lead, pipeline generated). Review cross-channel performance to optimize intent triggers and conversions.
Candidates based in the Tysons vicinity will be prioritized as this role is Hybrid, 3 days per week onsite.
Qualifications
Minimum Qualifications
- 5 years of experience successfully leading B2B demand generation, integrated marketing or campaign management that deliver documented pipeline results within the Enterprise SaaS or Cloud technology sector.
- Proven track record executing scaled 1:Many ABM programs transitioning away from broad demand generation.
- Demonstrated ability to leverage AI and intent data (e.g., 6sense, Demandbase) for segmentation and campaign execution.
Preferred Qualifications
- Strong autonomous leadership skills with an analytical mindset to diagnose funnel disconnects and optimize channel mix.