Senior Manager, Trade Marketing

Overview:

Our client is a pioneering skincare brand, grounded in advanced bioscience and cutting-edge skin research. The brand is known for its innovation-first approach to beauty and its commitment to high-performance skincare solutions. They are seeking a strategic, analytical, and creative Senior Manager, Brand & Trade Marketing to drive growth and brand equity in the U.S. market.

Responsibilities:

• Lead channel-specific marketing strategies across key retail partners and platforms online and in-store, supporting a Sephora partnership.
• Develop annual and seasonal brand plans in alignment with global strategy and local market goals.
• Lead go-to-market strategy & execution for new product launches and hero franchise support.
• Develop retailer marketing plans, including launches, tentpoles, promotions, sampling, and merchandising initiatives.
• Coordinate with Sales and Retail partners to ensure alignment on product storytelling, brand priorities, and commercial objectives.
• Own brand-led campaign strategy and execution across retail, e-commerce, and owned brand touchpoints (excluding social, PR, and influencer execution).
• Collaborate with the global marketing team on asset localization and U.S.-specific needs.
• Track and analyze performance KPIs across brand campaigns, product launches, and channel marketing initiatives.
• Monitor retailer and channel performance to assess effectiveness and identify optimization opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 5–7 years of brand marketing experience, ideally in the beauty, skincare, or consumer goods industry
• Experience leading day-to-day retailer relationships
• Proven experience leading campaigns from strategy through execution
• Strong analytical and project management skills with attention to detail
• Clear communicator and natural collaborator across departments and cultures
• Ability to manage multiple priorities in a fast-paced environment