Digital Marketing Specialist

Job Description: Digital Marketing Specialist (Unicorn Consultant & Pod Leader)

Location: Remote (US-based hours)

Type: Full-Time (Minimum 34 tracked hours/week)

Compensation: Based on experience & knowledge (Top performers can earn up to six figures) 

LOCATION REQUIREMENT

At this time, we are only able to hire candidates who currently live in the United States in any state except the following: CA, IL, IA, AZ, MN, MT, NH, ND, PA, SD, NY, NJ, OR, CO, MA, WA, DC. Candidates should also have no plans to move to one of these states.

THE MISSION: Paid to Think, Strategize, and Innovate

We are a small, elite team of about 10 total employees (including the owners) currently serving roughly 40 Med Spas across the U.S., along with a handful of clients in other industries. We aim to do the absolute best work in the digital marketing space. While we aim to dominate medical aesthetics today, we are already planning our next niche expansion into the Landscape Architecture, Landscape Design, etc. space.

To spearhead this growth, we are looking for a true Rockstar Unicorn Digital Marketing Pro.

In this role, you are being paid to be a thinker, a strategist, and an expert account manager. You are the architect who makes the right calls, ideates high-converting campaigns, troubleshoots roadblocks, and continuously innovates our systems, structures, and service offerings.

You will be fully supported by our talented Digital Marketing Coordinators. They are your "muscle" highly detail-oriented execution pros who ensure the behind-the-scenes work is done on time and with absolute accuracy. Your job is to lead them, hold them accountable, manage the client relationships directly, and level up everything we touch.

THE VIBE CHECK: Culture, Values & Mutual Prosperity

Watch this video: Hiring a Marketing Unicorn for Med Spas

We are a small, family-owned agency. We are fiercely protective of our close-knit culture, our standards, and our people.

• Our Values: Our owners hold conservative Christian values that guide how we approach business with integrity, excellence, and respect. We embrace a diverse team and do not require shared personal beliefs, but these foundational principles actively shape how we operate. We are completely upfront about this because we want a team member who is aligned with, comfortable with, and respectful of these values—someone who wants to seamlessly integrate into our positive environment without causing a ruckus.
• Prosperity Over Pure Profit: We deeply care about our team. As owners, our goal isn't to just maximize our own pockets. We want to build an exceptional business that creates real prosperity, stability, and growth opportunities for our team members by delivering greatness to our clients.
• Autonomy Over Babysitting: If you are reliable, efficient, and great at what you do, you get the absolute benefit of the doubt. We don't babysit or micromanage A-players.

HOW WE WORK (Remote with an "In-Office" Mentality)

We operate in dedicated, professional workspaces from home, maintaining the same level of focus and professionalism you'd expect in a traditional office.

• Consultant Presence: Because we interact directly with clients as trusted advisors, we maintain a business-casual presentation on camera (e.g., collared shirts for men, nice blouses for women).
• Team Rhythm: We start and end our workdays synchronized as a team. Our collaborative rhythm includes a Monday morning team rundown, a Wednesday continued education block, Thursday specialist training calls, and a casual Friday virtual social hang.

WHAT YOU'LL DO (Key Responsibilities)

• Strategic Oversight: Own the high-level marketing psychology, strategy, and full-funnel performance (Google Ads, Meta Ads, SEO) for a pod of clients.
• Account Management & Advisory: Manage client relationships directly as a high-level consultant. Simplify complex marketing data into clear, confident growth strategies.
• Pod Leadership & Accountability: Guide and lead your Digital Marketing Coordinators. Delegate effectively, review deliverables for quality assurance, and hold the team accountable to timelines and accuracy.
• System Innovation: Actively look for ways to improve our agency's internal systems, workflows, and structures to level up our overall service offering.
• Embrace the Future (AI): Actively lean into AI and emerging tools to innovate and streamline campaign strategies.
• Continuous Growth: Live out the "readers are leaders" philosophy. Marketing shouldn't just be a job to you; it's your hobby, your passion, and something you are constantly studying.
• Agency Content & Media Personality: "Star" as a featured expert personality on our agency’s YouTube channel, podcast panels, and content media. You will leverage your marketing brilliance to help create, ideate, and deliver high-value educational content that builds authority for our agency in the marketplace.

YOUR EXPERIENCE & QUALIFICATIONS

We are looking for a rare breed—someone who possesses the direct capability to execute almost any digital marketing service at a master level, but has evolved into a strategic leader.

• 7 Years of In-Depth, Hands-On Experience: Deep expertise across all primary channels, including Google Ads, Meta Ads, and full-funnel SEO (all required).
• High-IQ Marketer: A deep understanding of consumer psychology, funnels, and data analytics. You know why things work, not just how to click the buttons.
• Exceptional Communication: Top-tier client-facing skills with the ability to lead meetings, handle tough conversations, and build unbreakable client trust.
• Niche Experience (Bonus, not required): Direct experience in the Medical Aesthetic/Wellness space OR the Outdoor Living/Home Exterior space (or small service-based businesses in general) is a massive plus.
• Tech Stack: Familiarity with GoHighLevel is a major plus (can be learned).
• Camera-Ready Confidence: Comfortable, articulate, and engaging on camera or microphone. You possess the executive presence required to speak authoritatively about marketing psychology, trends, and data to a public audience.

BENEFITS AND PERKS

• Competitive Pay: Based on experience and performance; top performers can earn up to six figures.
• Comprehensive Health Insurance: Health, dental, and vision insurance options HSA.
• Retirement Match: 401(k) plan with an automatic company match (offered through Vestwell after 6 months).
• Generous Paid Time Off: 10 days of PTO in Year 1 (scaling up to 15 days by Year 3), plus 3 additional sick days annually.
• Paid Holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day & the Friday after, Christmas Eve, and Christmas Day.
• Somewhat Flexible Schedule: We enjoy a flexible workflow built on trust, provided deadlines are hit and client needs are met seamlessly.
• In-Person Team Retreats: Occasional team meetups and annual retreats (like our last one in Miami!) to hang out, collaborate, and celebrate our agency wins together.
• Professional Equipment: Necessary hardware and tools provided after onboarding.

Note: The first 90 days serve as a standard probationary period to ensure the role is a perfect long-term fit for both you and the team.

READY TO APPLY?

Application Process:

If you’ve read this job description and believe this role is a great fit for you, click the “Apply” button to begin the process.

We can’t wait to learn more about you and explore the possibility of working together!