What are the responsibilities and job description for the Digital Advertising Specialist position at MeanPug Digital?
MeanPug Digital is a full-service marketing agency specializing in the legal services industry. We partner with law firms to drive measurable growth through creative strategy, web development, paid advertising, SEO, and traditional media. Acting as an end-to-end marketing department for our clients, we combine data-driven insights, innovative design, and performance expertise to help firms achieve lasting success.
Since our founding in early 2020, we've built a small but highly capable team that values collaboration, initiative, and impact. Our Brooklyn office is dog-friendly, community-oriented, and designed to foster creativity and ownership at every level.
We are seeking a Digital Advertising Specialist to join our growing team. In this role, you'll manage, optimize, and report on paid media campaigns across multiple platforms, with a focus on delivering strong ROI for our clients. You'll collaborate closely with internal teams—including content, design, and development—to ensure campaigns are aligned with client goals and executed with precision.
Requirements
Since our founding in early 2020, we've built a small but highly capable team that values collaboration, initiative, and impact. Our Brooklyn office is dog-friendly, community-oriented, and designed to foster creativity and ownership at every level.
We are seeking a Digital Advertising Specialist to join our growing team. In this role, you'll manage, optimize, and report on paid media campaigns across multiple platforms, with a focus on delivering strong ROI for our clients. You'll collaborate closely with internal teams—including content, design, and development—to ensure campaigns are aligned with client goals and executed with precision.
Requirements
- 2-3 years of experience managing digital advertising campaigns (Google Ads and/or Meta Ads).
- Strong proficiency in spreadsheets, including VLOOKUPs, Pivot Tables, and other analytical functions.
- Bachelor's degree in Marketing, Advertising, Business, or a related field or equivalent hands-on experience in digital marketing.
- Experience with Google Analytics and Google Tag Manager.
- Familiarity with SEO principles and tools such as Ahrefsm, SEMRush.
- Experience with call tracking platforms (CallRail, CallTrackingMetrics, etc.).
- Knowledge of Salesforce or other CRMs.
- Prior experience in client-facing roles or account management.
- Background in marketing or advertising for legal services is a strong plus.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Flexible work schedule and remote-friendly culture.
- Unlimited PTO based on trust and accountability.
- Company-provided laptop and equipment.
- Team events and outings each quarter.
- Dog-friendly office in the heart of Brooklyn.
Salary : $60,000 - $90,000
