General Manager - Rental Division

General Manager – Rental Division

Location: Abingdon or Wytheville, Virginia

Meade Tractor is excited to announce the launch of our new Equipment Rental Division, with our first location opening in Wytheville, Virginia in January 2027. This is a unique opportunity to become the founding General Manager of a new business unit within one of the region's most respected equipment companies.

This position is far more than managing a single rental store. The successful candidate will play a key leadership role in designing, launching, and growing Meade Tractor's rental business.

If you are an experienced rental industry professional who enjoys building teams, creating systems, and growing a business, we would like to hear from you.

About Meade Tractor

Meade Tractor is one of the largest John Deere dealership organizations in the Southeast, serving customers through multiple locations across Tennessee, Virginia, Kentucky, North Carolina, and West Virginia. For decades, we have built our reputation on integrity, exceptional customer service, and long-term relationships. Our new Rental Division represents an exciting opportunity to expand those relationships while serving homeowners, contractors, and commercial customers with premium rental solutions.

Position Summary

The General Manager will be responsible for leading the startup and ongoing operation of Meade Tractor's first rental location. Working closely with executive leadership, this individual will help establish the overall strategy for the Rental Division, develop operating procedures, build the initial team, procure rental equipment, and create a customer-focused culture that supports future expansion.

This individual will have significant influence over the direction of the division and will be expected to help create the blueprint for future rental locations.

Primary Responsibilities

• Lead the startup and daily operations of the Wytheville Rental Center.
• Partner with executive leadership to develop the long-term strategic vision for Meade Tractor's Rental Division.
• Develop operational processes, procedures, and best practices for future locations.
• Assist in selecting, purchasing, and managing the rental fleet.
• Recruit, hire, train, and develop the initial rental team.
• Establish a culture focused on outstanding customer service, safety, accountability, and profitability.
• Develop pricing strategies and rental programs that maximize utilization and return on investment.
• Build relationships with homeowners, contractors, municipalities, landscapers, and other commercial customers.
• Drive business development and local marketing efforts to establish the rental business within the community.
• Monitor financial performance, fleet utilization, maintenance costs, and key operational metrics.
• Ensure compliance with all safety regulations and company policies.
• Work closely with Meade Tractor leadership as additional rental locations are planned and launched.

Qualifications

Required

• Minimum of 5 years of experience in the equipment rental industry.
• Previous management or leadership experience within a rental business.
• Demonstrated success managing operations, employees, and customer relationships.
• Strong knowledge of rental equipment, fleet management, and rental operations.
• Experience hiring, coaching, and developing employees.
• Excellent organizational, communication, and leadership skills.
• Entrepreneurial mindset with the ability to build processes and solve problems.
• Proficiency with rental management software and standard business applications.