Director of Digital Marketing

Overview

Director of Digital Marketing

The Director is a strategic leader overseeing all digital marketing initiatives, focusing on performance-driven campaigns, optimizing digital media channels, and driving measurable business growth.

This role will lead the strategy, execution, and optimization of multi-channel digital marketing campaigns,

leveraging data and analytics to ensure maximum ROI.

Responsibilities

Accountabilities:

• Serves as digital thought leader; defines and executes Digital Marketing Strategy programs as the “trusted advisor” on omnichannel marketing strategy related topics
• Provides tailored advice and best practices to help customers and vendors implement digital marketing
• programs encompassing eCommerce, digital advertising, brand loyalty, promotions, social media, and email/SMS communications
• Overseeing the execution of campaigns across various digital channels, including social media, email, search engines, and display advertising
• Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI
• Evaluate the effectiveness of all digital marketing channels and create a strategic measurement framework that supports both operational and long-term decisions.
• Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices
• Lead the team that maintains the organization’s presence across various digital platforms
• Lead performance marketing efforts across channels like SEM, display, paid social, programmatic, and affiliate marketing.
• Oversee the development and implementation of a comprehensive SEO strategy. Including content strategy and technology roadmap.
• Develop and execute comprehensive paid media strategies driving growth performance and improved efficiency.
• Provides guidance to the Data Analytics, Data Integrations, and Data Privacy teams to support the consistent use of customer and vendor data across enterprise platforms

Qualifications

Desirable Qualifications:

• B.A in Marketing or related field; MBA preferred
• 10 years leading digital marketing channels
• Proven results with planning, execution and optimization of SEO, social and digital marketing programs, and initiatives
• Deep knowledge of digital marketing practices, with proven experience leading digital transformation for retail brands
• Strong understanding of digital marketing best practices, and awareness of evolving trends
• Strong communication and presentation skills
• Ability to lead groups and be decisive

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