Director of Business Development

This role will serve as the engine of the agency's growth by driving new client acquisition and revenue. The Director will drive new client acquisition and revenue growth. This role is designed for a senior marketing agency sales professional with a proven track record selling integrated agency services and an existing network of decision-makers.

The successful candidate understands how agencies operate, is comfortable navigating complex, consultative sales cycles, and can immediately contribute through relationships, disciplined pipeline management, and credible executive-level conversations. This is not an entry-level or transactional sales role.

• Generate net-new revenue through a combination of existing relationships, targeted outbound efforts, referrals, and industry relationships
  
• Identify and pursue opportunities aligned with MDG’s service strengths and ideal client profile
  
• Own opportunities from initial outreach through contract execution
  
• Build and maintain a high-quality, sustainable sales pipeline
  

Consultative Agency Selling

• Lead discovery conversations focused on client business objectives, challenges, and growth goals
  
• Position MDG as a strategic marketing partner, not a vendor of isolated services
  
• Translate client needs into integrated solutions across brand, creative, digital, social, search, email, paid media, and analytics
  
• Collaborate with strategy, media, and delivery teams to develop scopes, pricing, and proposals
  
• Present recommendations and commercial terms confidently to senior client stakeholders
  

Pipeline Management & CRM Discipline

• Own the full sales lifecycle within MDG’s CRM system (HubSpot, Salesforce, or equivalent)
  
• Maintain accurate pipeline data, forecasting, and activity tracking
  
• Provide leadership with clear visibility into deal status, risks, and close timelines
  
• Use CRM reporting to manage pipeline health, deal velocity, and prioritization
  

Inbound Opportunities & RFPs

• Qualify inbound leads efficiently and determine strategic fit
  
• Lead or coordinate RFP/RFI responses when appropriate
  
• Ensure proposals are strategically positioned, commercially sound, and aligned with MDG’s capabilities
  
• Manage a clean hand-off from sales to account and operations teams once deals close
  

Internal Collaboration & Market Intelligence

• Work closely with Account, Strategy, and Operations teams to ensure alignment between sales and delivery
  
• Provide feedback to leadership on market trends, competitive positioning, and service demand
  
• Support account expansion efforts in partnership with account leadership, without owning delivery
  

What This Role Is — and Is Not

This role is:

• Senior, consultative, and relationship-driven
  
• Focused on integrated agency engagements
  
• Designed for experienced agency sellers
  

This role is not:

• Entry-level or SDR-style selling
  
• High-volume, script-based outreach
  
• A marketing, account management, or delivery role
  

Requirements

• 5-8 years of business development or senior sales experience within a marketing agency or integrated consultancy
  
• Demonstrated success selling brand, creative, digital, social, search, email, media, and analytics services
  
• Proven ability to close mid-six-figure and larger engagements
  
• Existing industry relationships that can be leveraged to generate qualified pipeline
  
• Strong executive presence and comfort selling to CMOs, VPs, and senior decision-makers
  
• Proficiency with CRM systems for pipeline management, forecasting, and reporting
  
• Ability to operate independently with minimal oversight
  

• Experience selling into healthcare, multi-location organizations and regional brands, and/or professional services organizations
  
• Experience selling into complex, regulated, or multi-stakeholder environments is strongly preferred.
  
• Familiarity with analytics, attribution, and performance measurement concepts
  
• Experience working in agencies with multiple service lines and complex delivery models
  

Benefits