Email Marketing Automation Specialist

The Enrollment Marketing Department seeks an Email Marketing Automation Specialist to lead the execution of foundational email initiatives, automated journeys, and ad hoc, surgical email campaigns designed to recruit prospective students to attend the university for the Enrollment Division. The Email Marketing Automation Specialist will aid in designing and maintaining creative technology solutions to manage and oversee all email communication needs, improve efficiency, and elevate messaging to prospective students. The ideal candidate is always keen on evolving personalization to ensure all communications resonate deeply and drive engagement.

They will be the subject matter expert and primary Admission-based administrator of email marketing automation systems on the Salesforce platform (operating exclusively in Marketing Cloud, alongside FormAssembly and Mogli), primarily focused on creating targeted digital experiences. To successfully manage this high volume of rapid-turnaround campaigns, the candidate must be highly organized and possess exceptional task management skills. They must also be highly collaborative, able to work with and indirectly influence and motivate multiple stakeholders to achieve desired outcomes, and enjoy understanding the technical processes undergirding systems and creating programming to further email marketing automation efforts.

This position is based on MCPHS’ Boston MA campus, with occasional travel to the other campuses. The position offers a flexible work arrangement schedule.

Email Marketing 70%

• Leverages programming/coding knowledge and Salesforce’s native languages to develop email marketing communications within Salesforce platforms to create personalized, segmented, and behavioral-based communications based on audience data using programming languages such as HTML and Salesforce programming with content provided, working with the Enrollment Marketing team to achieve goals.
• Builds and executes email communications within Salesforce platforms (Marketing Cloud) including audience lists, data extensions, email sends, automations, and testing. Communications include triggered, date-based, drip, and automated emails, plus text messages, landing pages, print.
• Creates forms, landing pages, and email templates to support marketing initiatives, information generation, and data capture.

Marketing Operations 30%

• While reporting to the Senior Director of Enrollment Marketing, the Email Marketing Automation Specialist works closely with the Senior Associate Director of Enrollment Marketing, Information Services, and the Executive Director of Admission Operations, to create, maintain, and monitor timely and accurate data flow and process integration between the Salesforce CRM and email marketing automation systems.
• Writes and maintains documentation to describe data and technical implementations, procedures, workflows logic, coding, testing, changes, and corrections. Designs, develops, documents, and implements email marketing automation programming, procedures, and processes with appropriate levels of testing.
• Collaborates with internal and external partners to ensure all technical and operational needs are met.
• Stays current on trends in email marketing, automation, and higher education to leverage capabilities to amplify and personalize communications to prospective students.
• Tracks, reports, and analyzes the performance of internal and external marketing activities, and ad-hoc analytic requests.
• Communicates changes, enhancements, and modifications of business requirements — verbally or through written documentation — to project managers, sponsors, and other stakeholders so that issues and solutions are understood.
• Contributes to sustaining and enhancing an inclusive working and learning environment.
• Assists with on-campus enrollment events, which may include nights and weekends on occasion.
• Other operations projects as assigned.

Qualifications:

Required:

• Bachelor’s degree; advanced degree preferred
• Minimum of 5 years of relevant and progressive experience, preferably managing email marketing automation efforts in a complex organization.
• Certifications in marketing automation platforms and processes highly desired.
• Strong set of broad technical skills and expertise with email marketing automation software.
• Higher education experience desired.
• Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
• Skilled at programming or markup languages such as HTML, CSS, XML, SQL, Apex, AMPscript, Handlebars Merge Language.
• Familiar with CRMs, marketing automation processes, data visualization systems, and programming languages.
• Experience working with complex files/tables and relational databases.
• Extensive use of various marketing automation platforms (e.g., Pardot, Marketing Cloud, Marketo) from execution of programs to systems design, database management and administration perspectives strongly desired, knowledge of Salesforce, Pardot, and/or Marketing Cloud preferred. Demonstrated competencies and/or ability to learn new systems and programming skills accepted in lieu of experience with Salesforce platforms.
• Knowledge of higher education and areas of enrollment, admissions, and financial aid appreciated.
• Demonstrated ability to work effectively both independently and as part of a team to meet deadlines in a fast-paced environment, and able to accommodate changing priorities.
• Experience with developing and manipulating data and reports, including creating and maintaining complex logic.
• Detail-oriented, methodical, and thorough, ensuring data accuracy, integrity, and relevance. Attention to detail is critical in this role.
• Ability to analyze, define and document requirements for data, workflow, logical processes, interfaces with other systems, internal and external checks and controls, and outputs.
• Able to identify opportunities for improvement, research solutions, implement plans, assess performance, and communicate recommendations for optimization.
• Dedicated, motivated, and driven individual who is able and willing to work hard and have fun at the same time.
• Has a desire for continuous improvement of skills and processes and possesses self-starter initiative.
• Ability to exercise critical human relations skills in establishing and maintaining effective working relations with the University community.
• Ability to work with people of all levels of technical knowledge.

Physical Requirements:

• Typical office or administrative working conditions. Staff is not exposed to adverse environmental conditions. Work is primarily sedentary in nature; there are no special physical demands.