What are the responsibilities and job description for the Visual Merchandising Designer position at MCoBeauty?
About Us
MCoBeauty is one of Australia’s leading beauty brands, known for delivering luxury-inspired, high-performance products at accessible price points. Now expanding rapidly across the U.S., we are building a brand that wins at shelf, dominates digitally, and moves at the speed of culture.
The Role
We are looking for a Trade Designer to translate our brand proposition and visual identity into high-impact retail execution across physical and digital environments.
This role requires someone who can think in 3D, design for real-world environments, and bring brand strategy to life in a way that drives conversion — from shelf to fixture to .com.
Key Responsibilities
Brand to Retail Translation (Core Capability):
- Translate brand strategy and guidelines into standout retailer-specific executions
- Balance brand consistency with commercial effectiveness (navigation, clarity, conversion)
- Adapt creative across retail environments while maintaining a cohesive brand identity
Retail & Shopper Design:
- Design in-store creative across gondola, endcap, and off-shelf displays
- Own bullnose artwork and shelf-edge communication
- Develop planograms, merchandising guidelines, and retail toolkits
- Create disruptive hero moments
3D & Fixture Design (Core Requirement):
- Develop 3D concepts and renderings for fixtures and displays
- Lead design of fixture graphics
- Create artwork for tester units, backwalls, headers, and side panels
- Partner with vendors for feasibility and production
.com & Digital Retail:
- Design retailer.com assets including PDP imagery and banners
- Ensure consistency across physical and digital touchpoints
Execution & Production:
- Deliver print-ready and digital-ready assets
- Manage multiple projects in a fast-paced environment
What Success Looks Like
- Visually disruptive, premium retail environments
- Strong 3D execution in fixtures and displays
- Seamless brand experience across store and .com
- Measurable sales uplift from creative execution
About You
- 3–6 years experience in trade, retail, or shopper design
- Proven ability to translate brand into retail execution
- Strong 3D design capability (non-negotiable)
- Experience with tools such as SketchUp, Rhino, or Blender
- Strong portfolio across retail and digital design
- Proficient in Adobe Creative Suite
- Bachelor’s degree in Graphic Design, Industrial Design, or related field preferred
Bonus
- Experience with Target, Walmart, or major mass retailers
- Beauty category experience
Why Join Us
- Shape how a high-growth beauty brand shows up at shelf and online
- Work at the intersection of brand, design, and commercial impact
- Create iconic retail experiences at scale