Manager, Marketing Tech Operations

Overview

McGuireWoods is hiring a Manager of Marketing Technology Operations. This individual will serve as a subject matter expert on the firm’s marketing technology platforms and the data that drives them. Working closely with stakeholders across the firm, this role provides analytical support to help execute strategic marketing and business development initiatives.

This position offers the opportunity to shape how technology supports our strategy, with notable autonomy to customize programming, optimize workflows, and design firmwide solutions. We’re looking for a critical thinker who can assess complex scenarios, develop clear plans, and deliver strategies that advance the firm’s business objectives.

McGuireWoods, one of the world’s leading law firms, has provided legal solutions to corporate, individual and nonprofit clients since 1834. Along with excellent benefits, McGuireWoods offers most employees a hybrid remote option allowing flexibility and work-life balance. Our Applicant Disclosures describe your rights. Our Privacy Statement describes how we will process and safeguard your personal data.

Responsibilities

• Serves as the administrator for the firm’s intelligence and experience management profiling platform – including recommending and implementing configuration changes, acting as a liaison with the technical team and vendor, and monitoring and addressing data imports and integrations.
• Configure and maintain experience management software settings, user permissions, and workflows.
• Collaborate with business stakeholders to align platform capabilities with strategic goals.
• Work alongside various groups within the firm to understand and outline data needs to meet business objectives and showcase actionable intelligence for all firm users.
• Operate as the department’s lead for operational needs relating to programs, campaigns, and strategic initiatives, as well as department-wide operations.
• Train and mentor junior team members and direct reports.
• Manage technology integrations and support building of pathways and connectors of data to and from various resources and programs.
• Develop processes, procedures, and best practices surrounding the use of the firm intelligence platform and other firm systems to drive operational efficiency and user adoption.
• Monitor system performance and troubleshoot issues.
• Streamline the administration of platforms and collaborate with users to implement product enhancements and advanced feature rollouts.
• Identify and analyze firm marketing activities in order to track the firm’s return on investment and suggest steps to improve ROI.
• Assist with the establishment and management of marketing budgets for departments, industry teams, offices, anchor clients, and firmwide, including processing invoices and expenses, reviewing budget history, assisting with budget development, and ensuring deadlines are met.
• Liaise with software vendors for updates, support, and feature requests.
• Monitor vendor communications for updates on new releases, known issues, service disruptions, and scheduled maintenance, and proactively share relevant information with internal users to ensure awareness and preparedness.

Qualifications

• Bachelor’s degree required in a relevant field of study along with 5 years’ experience in a similar role preferably within a professional services organization. Advanced degree a plus.
• Experience working with software and within software development, with particular emphasis on experience management systems 
• Experience in change management and user adoption strategies
• Experience using Litera Foundation highly preferred.
• Knowledge of data management best practices.
• Knowledge of and experience with SQL, APIs, data visualization tools and scripting languages a plus.
• Meticulous attention to detail with an ability to manage multiple projects
• Excellent communication abilities and strong client service skills
• Comfortable with ambiguity.
• Ability to translate information into actionable intelligence.
• Ability to analyze situations and make decisions quickly and effectively.
• Excellent interpersonal and verbal/written communication skills to effectively navigate a diverse group of attorneys and staff.
• Excellent time management, organizational and multitasking skills.
• High competency in Microsoft Excel and Microsoft Word.
• Willingness and desire to work with innovative technology platforms - our employees also have access to Harvey, a legal-specific AI tool that reduces time spent on routine tasks, allowing you to focus on more meaningful, high-impact work.

Have more questions? Connect with a recruiter directly. #LI-KB1