Director of Marketing And Business Development

Role Overview

We are a premier residential design-build firm experiencing continued growth in the Greater Boston and North Shore area. We are seeking a dynamic Director of Marketing and Business Development to lead our marketing initiatives and expand our network of referral partners.

In this dual-impact role, you will be responsible for defining and strengthening our brand presence in the luxury residential market while building meaningful relationships that support a strong pipeline of high-quality projects. This role combines strategic leadership with hands-on execution, managing the company’s marketing initiatives while actively contributing to content creation, digital platforms, and brand visibility.

Key Responsibilities

Strategic Growth

• Develop and execute a comprehensive marketing and business development strategy that strengthens brand visibility, supports revenue goals, and drives long-term growth.
• Track performance metrics, marketing analytics, and lead trends to continually refine marketing initiatives.

Relationship Management

• Identify and cultivate high-trust partnerships with architects, interior designers, realtors, luxury developers, and other industry professionals who influence residential renovation projects.
• Maintain and grow relationships with referral partners to strengthen the company’s reputation and referral network.

Brand Stewardship

• Lead and actively manage the company’s digital presence across two websites, social platforms, and industry platforms including Facebook, Instagram, YouTube, LinkedIn, and Houzz.
• Maintain consistent, high-end brand identity across all marketing platforms, public-facing materials, and digital/print content.

Digital Marketing & Content Management

• Lead and manage the company’s full marketing ecosystem, including two websites, social platforms, digital advertising, reputation management, and content strategy.
• Update website content, including project pages, blogs, and photo galleries, with technical support as needed.
• Develop and execute social media strategy and create/manage content such as project storytelling, photography, video production, and marketing collateral.
• Monitor and maintain the company’s online reputation across Google, Houzz, and other platforms, including responding to reviews.

Lead Generation

• Develop initiatives that generate and qualify marketing leads for the design and estimating teams.
• Manage digital advertising initiatives, including Google Ads and social media campaigns.
• Monitor marketing performance, engagement metrics, and campaign effectiveness to refine strategies.

Market Analysis

• Monitor industry trends, competitor activity, and regional market dynamics.
• Identify opportunities to strengthen the company’s positioning in residential remodeling, design-build, architecture, interior design, or luxury residential real estate.
• Recommend new marketing initiatives or services that support growth.

Public Representation

• Represent the company at industry events, trade shows, and local community functions.
• Participate in Chamber of Commerce events and professional networking opportunities to strengthen brand visibility.
• Support the company’s reputation as a trusted leader in the design-build community.

Qualifications

Experience

• 10 years of experience in marketing, business development, or brand leadership.
• Experience within residential remodeling, design-build, architecture, interior design, or luxury residential real estate is strongly preferred.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• MBA or advanced marketing certifications are a plus.

Skills

• Strong marketing strategy and brand development experience.
• Proven ability to build professional relationships and develop referral networks.
• Experience managing digital marketing platforms, websites, and social media.
• Strong communication, writing, and presentation skills.

Technical Savvy

• Proficiency with website platforms (WordPress), digital advertising tools, and social media platforms.
• Proficiency with Google Ads and digital advertising platforms, including campaign setup, monitoring, and optimization.
• Familiarity with marketing analytics and performance tracking tools.
• Experience with CRM systems is beneficial.

Attributes

• Entrepreneurial and proactive with strong relationship-building skills.
• Creative thinker with strong attention to brand presentation and messaging.
• Organized, self-directed, and comfortable leading both strategy and hands-on execution across multiple marketing initiatives simultaneously.

Compensation & Benefits

• Base Salary: $125,000 per year
• Commission: Competitive incentive structure tied to business development success and company growth
• Health & Wellness: Comprehensive health coverage
• Retirement: SIMPLE IRA retirement plan with company contribution
• Time Off: Generous Paid Time Off (PTO) and paid holidays
• Perks: Professional development opportunities and reimbursement for industry networking expenses

Ready to build something great?

Apply today by submitting your resume and a cover letter detailing your experience in the residential design-build or related industries