What are the responsibilities and job description for the Media Buyer position at McGarrah Jessee?
McGarrah Jessee seeks a media buyer who is both a creative thinker and passionate about the evolving media and technology landscape. This person will collaborate with all McGarrah Jessee disciplines to develop digital solutions and be able to make recommendations with compelling logic and enthusiasm. This is a hands-on position working to collaborate with the strategic planning team and leading the creation, execution and management of data-driven, impactful campaigns across various digital platforms. Experience managing performance media campaigns across multiple channels (paid search, social and emerging platforms) is a must, and retail experience is a plus. This role requires a strategic thinker with strong proficiency in digital media channels, a data-driven mindset and a passion for delivering measurable results.
Responsibilities:
- Plan, execute and manage paid media campaigns across Meta, TikTok and Google Ads platforms, including Google Search, Display and Video.
- Develop and implement media buying strategies to achieve client goals, including brand awareness, consideration and ROI optimization.
- Conduct thorough audience research and segmentation to ensure precise targeting.
- Monitor campaign performance, analyze data and provide actionable insights to optimize performance.
- Manage budgets effectively, ensuring efficient allocation of resources to maximize ROI.
- Collaborate with the media planning and account management teams to align campaign strategies with client objectives.
- Stay up-to-date with industry trends, platform updates and best practices to ensure campaigns remain competitive and innovative.
- Prepare and present detailed campaign reports to clients, highlighting key metrics and recommendations for improvement.
- Collaborate with the analytics team to compile weekly performance reports on performance marketing channels.
- Utilize analytics tools (Google Ads, Adobe, etc.) to track, measure and report on key performance indicators.
- Familiarity with conversion tracking/pixels, Google Tag Manager and attribution models.
- Perform A/B testing and other optimization techniques to enhance campaign effectiveness.
- Budget management:
- Manage budgets, IOs and invoice reconciliation.
- Project budget levels and/or budget needs based on client goals.
Requirements:
- 3 years of experience in media buying, specifically with Meta and Google Ads platforms.
- Proven expertise in creating and managing campaigns across Facebook, Instagram, TikTok, Google Search, Display and Video.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using tools such as Google Analytics, Google Tag Manager and Facebook Business Manager.
- Excellent communication and presentation skills, with the ability to explain complex concepts to clients and team members.
- Detail-oriented, organized and capable of managing multiple campaigns simultaneously.
- Certification in Google Ads and Meta Blueprint is a plus.
- Experience in running Google channels and understanding best practices to deliver growth across Search, Performance Max, Shopping, UAC.
- Familiarity with web analytics tools, such as Adobe Analytics, Placer.ai and Google Analytics.
Important Qualifications:
- Motivated, proactive self-starter with meticulous attention to detail.
- Experience with working autonomously on independent projects and proactively engaging team members to get support when needed.
- A successful track record of managing multiple campaigns across a variety of clients.
- Strong analytical and math skills.
- Exceptional oral, written and presentation skills.
- Although McJ has an Unbound policy, we're looking for a Texas-based candidate for this role
Flexible work from home options available.
Salary : $65,000 - $75,000