What are the responsibilities and job description for the Manager, Customer Engagement - Owned Channel Go-To-Market position at McDonald's - Corporate?
Company Description:
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
The Go-To-Market (GTM) function within the Owned Channel team is responsible for holistic owned channel planning & execution of promotional content across Retail, App, CRM (Email/Push) & Dotcom channels. This team ensures alignment with business priorities, leverages customer data, and delivers seamless, personalized experiences to drive customer engagement and business growth.
Duties
- Lead owned-channel strategy for assigned campaigns. Includes promotional content for retail, in-app, CRM (email & push), & .com. Key campaign stakeholder responsible for internal marketing team collaboration, agency management, cross-functional leadership, and test & learn implementation
- Decision-maker on campaign support for owned channels, inclusive of element/asset recommendations & optimizations based on owned channel strategies
- Primary owned channel contact as part of campaign SQUAD. This includes ownership of internal & leadership presentations, contingency & scenario planning, owned agency oversight and communication, and field inquiries related to owned channel support.
- Responsible for campaign budget management & ensuring project stays within scope
- Ongoing collaboration with Lifecycle/MarTech pillar as we adjust to an audience-led CRM strategy
- Partner with CI on test & learn opportunities within the Retail space
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 5 years of experience in digital marketing, CRM, or related disciplines.
- Proven ability to manage cross-functional teams and complex projects.
- Experience with digital campaign planning, execution, and measurement.
- Strong communication, stakeholder management, and organizational skills
Compensation
Bonus Eligible: Yes
Long - Term Incentive: Yes
Benefits Eligible:Yes
The position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
Salary Range
$107,684 - $161,526
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Salary : $107,684 - $161,526