What are the responsibilities and job description for the Market Research Analyst position at MCCNO?
MAJOR ACCOUNTABILITIES include the following. Other duties may be assigned.
Market & Event Research
- Conduct competitive set and industry research to benchmark MCCNO performance.
- Analyze client survey data and provide recommendations to improve event quality and customer satisfaction.
- Collect post-event performance data and provide actionable insights to clients and stakeholders.
Reporting & Analytics
- Prepare occupancy reports to New Orleans & Company and hospitality partners.
- Compile reports to communicate results, achievements, and challenges for stakeholders including board members, executive staff, and sales and marketing leadership.
- Support reporting needs for MCCNO monthly MCCNO Board Meetings and leadership reviews.
System & Data Management
- Maintain accuracy of the event management system, updating accounts, contacts, and invoices as needed.
- Identify and correct duplicate or inconsistent records.
- Build and update dashboards that monitor sales activity, event volume, and financial outcomes.
Budget & Departmental Support
- Assist with preparation of initial and revised budget in partnership with Sales, Special Events & Partnerships, and Communications.
- Partner with Finance, Event Management, and other departments to improve reporting accuracy and process efficiency.
- Provide coverage for booking and contract functions as assigned.