What are the responsibilities and job description for the In Market Account Executive position at McClatchy Media?
McClatchy | The Miami Herald, el Nuevo Herald
Location: Miami, FL (Field-based / Remote) Position Type: Full-Time
Company Overview & Mission
McClatchy, a leader in local media, is seeking a strategic and results-oriented Account Executive to represent the the Miami Herald & el Nuevo Herald. For over a century, these publications have been the primary source of news and information for South Florida. Today, we pair that legacy of trust with a sophisticated, data-driven digital marketing suite that allows our clients to reach audiences with precision and impact.
Our mission has never been more vital. As a successful candidate, you will be the bridge between our first-class digital portfolio and the thriving South Florida market—leveraging award-winning journalism, data, and innovation to drive measurable revenue growth.
Primary Responsibilities
Location: Miami, FL (Field-based / Remote) Position Type: Full-Time
Company Overview & Mission
McClatchy, a leader in local media, is seeking a strategic and results-oriented Account Executive to represent the the Miami Herald & el Nuevo Herald. For over a century, these publications have been the primary source of news and information for South Florida. Today, we pair that legacy of trust with a sophisticated, data-driven digital marketing suite that allows our clients to reach audiences with precision and impact.
Our mission has never been more vital. As a successful candidate, you will be the bridge between our first-class digital portfolio and the thriving South Florida market—leveraging award-winning journalism, data, and innovation to drive measurable revenue growth.
Primary Responsibilities
- Strategic Business Development: Adopt a "Hunter" mentality to identify, qualify, and secure new B2B partnerships throughout the Florida market.
- Consultative Selling: Conduct deep-dive Client Impact Assessments to understand unique business pain points and design multi-platform marketing solutions.
- Solution Engineering: Develop and deliver compelling marketing strategies utilizing McClatchy’s full suite of products, including SEO/SEM, Targeted Email, Social Media, Mobile Platforms, OTT, and Branded Content.
- Relationship Management: Build long-term, trust-based partnerships with clients, aligning their marketing spend with established strategic objectives and KPIs.
- Operational Excellence: Maintain rigorous pipeline management and accurate records of sales activities and revenue forecasts using HubSpot or related CRM tools.
- Industry Knowledge: Proven experience working with clients and creating multi-media strategies providing ROI.
- Digital Fluency: A strong background in digital marketing and advertising, with a proven track record of selling custom solutions (Programmatic, Social, Search, etc.).
- Sales Excellence: Demonstrated ability in strategic prospecting, planning, and closing business through a persuasive yet compassionate approach.
- Agility & Collaboration: The ability to pivot quickly in a fast-paced media environment without losing quality, while collaborating constructively in a team-oriented setting.
- Communication: Exceptional presentation skills with the ability to earn client trust and deliver complex strategies effectively.
- Education: A combination of knowledge and experience equivalent to a B.A. or B.S. Degree in Advertising, Marketing, Sales, or a related field.
- Technical Skills: Proficiency in CRM tools (Adpoint preferred) and standard business software; daily CRM use is required.
- Logistics: Must be located in Florida, with a preference to Miami/Ft. Lauderdale area. A valid driver’s license, reliable transportation, and valid vehicle insurance are required for local travel.
- Compensation: Base salary plus commission with uncapped earning potential.
- Advancement: Clear opportunities for professional growth within a nationally recognized media organization.
- Benefits: Full suite of benefits, including a 401(k) with company match.
- Culture: A fast-paced, professional, and mission-driven work environment.