Social Strategy Director

Social Strategy Director

Reporting into: SVP Strategy

Location: New York, NY

THE ROLE

We are looking for an ambitious Social Strategy Director to join our team as a key strategic and creative partner for both clients and internal teams. In this role, you are a champion for the power of social in the wider brand ecosystem: you inspire our teams and clients with what’s possible when culture‑led ideas meet platform‑native execution. You are also a builder at heart, energized by the opportunity to scale our social and content offering, shape our capabilities, and codify how McCann Content Studios shows up in this rapidly evolving space.

ABOUT US

McCann Content Studios is the social‑first, culture‑driven creative engine inside McCann New York, defined by hybrid skillsets and responsible for developing and executing social‑focused brand campaigns for some of the best loved brands in the U.S. across multiple consumer categories. We sit at the intersection of brand storytelling, platform intelligence, and online culture to turn big integrated ideas into social experiences people actually want to engage with.

WHAT YOU WILL DO

• Lead social and content strategy across multiple major accounts, defining the role of social within the broader brand and comms architecture, beyond the channel plan.
• Translate brand platforms and campaign ideas into platform‑native concepts, formats, and content ecosystems across TikTok, Instagram, YouTube, Reddit, and emerging spaces (Threads, BlueSky, TikTok Shop).
• Write inspiring, single‑minded creative briefs that give designers, creative teams, and creators clear strategic direction and genuine creative permission.
• Oversee social listening programs to surface cultural signals, audience insights, and trending conversations that can unlock campaign platforms and reactive moments.
• Build measurement frameworks and KPIs that connect social performance to brand and business objectives and present those findings clearly to senior and C‑suite clients.
• Partner with client leadership to embed social thinking into integrated campaigns, brand roadmaps, and long‑term platform strategies.
• Bring your passion for digital and social marketing to the wider agency through POVs, thought‑starters, training, and frameworks that elevate our collective social craft.

WHO YOU ARE

• 8 years in social and digital strategy, with a heavy emphasis on client‑facing, agency roles and experience across multiple brand categories.
• A proven track record of developing innovative social campaigns that generated cultural impact
• Deep fluency in platform mechanics, content performance, and audience behavior, paired with the strategic ability to know when and why to break the playbook.
• The ability to write persuasive, story‑driven strategy decks and present creative recommendations with confidence to senior stakeholders.
• Strong social analytics chops (Meta tools, Google Analytics, native platform data) and an instinct for turning data into sharp, human‑centric insights.
• Relentless curiosity about people, culture, technology, and brands

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

Location:

McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.

Salary Range:

The salary range for this position is $145,000-$155,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

How We Uphold McCann Values:

• Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward.

o We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.

• Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.

o We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.

• Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy.

o We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges.

Commitment to Diversity, Equity, and Inclusion:

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.