Marketing Manager

Marketing Manager

Location: Sullivan, IL

Reports To: Operations Manager

Department: Marketing

FLSA Status: Exempt

Conxxus is a fast-growing residential fiber-to-the-home (FTTH) internet provider serving communities across Illinois, with a subscriber base of roughly 56,000 customers and continued expansion planned across existing and new markets in 2026 and beyond. Conxxus is also in the process of launching Conxxus Mobile, a wireless service offering that will extend the brand into mobile and deepen bundled relationships with existing broadband customers. We are committed to delivering reliable, high-speed fiber internet and exceptional customer service, and we are looking for a dynamic Director of Marketing to lead our marketing efforts and drive growth in close collaboration with our Sales, Community Development, and Business Systems leaders.

The Marketing Manager owns marketing strategy and execution across the full Conxxus portfolio, including residential FTTH and the emerging Conxxus Mobile product line. This role has a particular emphasis on lead generation, brand development, pricing and promotional strategy, and aligning marketing activity with sales and operational objectives. The ideal candidate is a strategic thinker who can manage a growing team, collaborate closely with other functional leaders, and implement innovative, data-driven campaigns that drive customer acquisition and retention as Conxxus scales.

Strategic Leadership

• Develop and execute a comprehensive marketing strategy to drive growth and achieve company goals across FTTH and Conxxus Mobile.
• Collaborate with Sales, Community Development, and Business Systems leaders to align marketing strategy with sales targets and platform capabilities, ensuring seamless communication and goal-sharing.
• Monitor and analyze market trends, customer behavior, and the competitive landscape (including regional providers such as Mediacom, Frontier, and T-Mobile Home Internet) to identify opportunities and inform strategy.
• Conduct SWOT analyses on competitors and emerging players in current and future markets to identify strengths, weaknesses, opportunities, and threats.
• Provide actionable insights based on SWOT analyses and benchmarking data to adapt marketing strategies and position Conxxus competitively in new and existing markets.
• Own brand positioning across all channels, anchored to the company's core pillars (currently built around real fiber infrastructure and local presence), ensuring every campaign and touchpoint reinforces a consistent brand story.

Lead Generation

• Design and manage innovative lead generation campaigns to increase brand awareness and customer acquisition across both FTTH and mobile product lines.
• Establish and track key performance indicators (KPIs) for lead generation initiatives, reporting on ROI and campaign effectiveness on a consistent, repeatable cadence.
• Leverage digital tools and platforms, such as SEO, SEM, email marketing, and social media, to optimize lead generation and channel mix.
• Develop go-to-market and cross-sell campaigns to support the Conxxus Mobile launch, including bundled offers with existing FTTH service.

Brand Management

• Drive brand consistency across all communication channels, ensuring Conxxus is positioned as a trusted, reliable leader in both the ISP and mobile markets.
• Oversee content creation, advertising, and public relations efforts to elevate the brand.
• Manage pricing and promotional strategy in partnership with Sales, including plan structure, contract-term offers, and compliance with FCC labeling and other advertising disclosure requirements.
• Manage external agency relationships and website governance, including analytics and tracking ownership, to keep brand execution consistent across internal teams and outside partners.

Team Management

• Build, lead, and mentor the marketing team to ensure high performance and professional growth.
• Foster collaboration between marketing and sales teams to create a unified customer acquisition strategy.

Budgeting and Reporting

• Develop and manage the marketing budget, ensuring effective allocation of resources across FTTH and mobile initiatives.
• Analyze and report on the performance of marketing initiatives, providing insights and recommendations for continuous improvement, with an emphasis on consistent measurement that supports repeatable, scalable campaigns.

Technology and Platforms

• Implement and maintain marketing automation tools and CRM systems to streamline workflows and enhance data-driven decision-making.
• Partner with Business Systems and IT on the company's ecommerce and billing platform (gaiia) to ensure marketing content, promotions, and the online purchase experience are accurate, on-brand, and consistent as the platform evolves.
• Evaluate and adopt emerging technologies to improve marketing efficiency and effectiveness.

• Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent professional experience considered.
• 4 years of progressive marketing experience, including at least 3 years in a leadership or manager-level role.
• Experience in telecommunications, ISP, utility, or another subscription-based service industry strongly preferred.
• Demonstrated success building and executing lead generation campaigns across digital channels (SEO, SEM, email, social media).
• Hands-on experience with CRM and marketing automation platforms; experience with ecommerce or billing platforms a plus.
• Exposure to launching a new product line (e.g., a wireless, MVNO, or bundled service offering) is a plus.
• Strong analytical skills with the ability to translate data into clear, actionable recommendations.
• Excellent collaboration and communication skills, with proven ability to align cross-functional teams around shared goals.
• Experience managing a team and external agency relationships.

Salary range: $85,000 to 95,000, commensurate with experience.

Benefits:

• 401(k) 4% matching

• Dental insurance
• Health insurance
• Life insurance
• Vision insurance
• Paid Time Off

• Opportunity to shape the future of a fast-growing ISP as it expands into new markets and product lines, including the launch of Conxxus Mobile.
• Collaborative work environment with a focus on innovation and operational consistency.
• Competitive compensation and benefits.

• Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent professional experience considered.
• 4 years of progressive marketing experience, including at least 3 years in a leadership or manager-level role.
• Experience in telecommunications, ISP, utility, or another subscription-based service industry strongly preferred.
• Demonstrated success building and executing lead generation campaigns across digital channels (SEO, SEM, email, social media).
• Hands-on experience with CRM and marketing automation platforms; experience with ecommerce or billing platforms a plus.
• Exposure to launching a new product line (e.g., a wireless, MVNO, or bundled service offering) is a plus.
• Strong analytical skills with the ability to translate data into clear, actionable recommendations.
• Excellent collaboration and communication skills, with proven ability to align cross-functional teams around shared goals.
• Experience managing a team and external agency relationships.