Director, Monetization

Job Title

Director, Monetization

Role Overview

We are looking for a Director, Monetization to lead the strategies designed to convert prospects, free users, and lapsed customers to McAfee’s products. This role is responsible for developing and launching strategies around winback tactics, free-to-paid conversion levers, converting mid-funnel traffic, and landing page optimization across the business.

This is a hybrid role based in the New York City area or commutable distance of one of our hubs i.e. Frisco, TX or San Jose, CA or Newport Beach, CA. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location.

About The Role

This leader will own the end-to-end strategy and execution of monetization initiatives, unlocking incremental revenue through experimentation, pricing and promotion optimization, funnel improvements, and partner collaboration across Product, Data & Analytics, Engineering, Marketing, and Finance.

You’ll guide a high-performing team of seasoned managers, scale operational rigor, and drive a prioritized roadmap that balances near-term growth with long-term sustainability. The ideal candidate thrives in fast-paced, matrixed environments and has a deep understanding of subscription business models and conversion mechanics.

• Develop and own the monetization strategy across mid-funnel touchpoints, including winback, app store conversion, placement optimization, and free-to-paid journeys.
• Translate customer insights, competitive trends, and performance data into actionable strategies that increase conversion and reduce churn.
• Lead ideation, validation, execution, and ongoing performance monitoring for all conversion initiatives.
• Partner closely with Product, Pricing & Promotion, Engineering, and Partnerships to deliver a prioritized, measurable roadmap with clear KPIs.
• Optimize the subscription funnel from awareness to purchase, leveraging A/B tests, segmentation, UX refinements, and pricing/promotion strategies.
• Collaborate with Data & Analytics to define success metrics, build dashboards, and diagnose performance drivers.
• Work with Pricing & Promotions teams to operationalize global offers and ensure cohesive market strategy.
• Manage a team of senior-level managers and specialists, fostering growth, autonomy, and high performance.
• Oversee global teams and workflows across multiple time zones, ensuring alignment and effective communication.
• Build operational rigor in planning, reporting, process documentation, and project governance.
  
  

About You

• 10–12 years in subscription monetization, growth, consumer revenue, or lifecycle conversion, ideally at a global consumer tech or digital subscription company.
• Proven success optimizing funnels, paywalls, pricing/promotion strategies, or retention/winback programs.
• Experience managing senior managers and distributed global teams.
• Deep analytical acumen: comfortable with data, experimentation, segmentation, and performance modeling.
• Strong product instincts and experience partnering with Product, Engineering, Data Science, and Design.
• Excellent roadmap prioritization skills and experience owning strategies end-to-end.
• Operationally minded with a track record of building scalable systems, processes, and workflows.
• Ability to communicate clearly across executives, cross-functional partners, and global stakeholders.
• Outcome-oriented, strategic, and experiment-driven.
• Comfortable balancing long-term vision with short-term impact.
• Highly collaborative, influential, and adept at driving alignment across functions.
  
  

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits And Perks

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
  
  

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $152,850.00-$251,115.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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