The Senior Manager, Creative Operations, serves as the enterprise owner of creative production and delivery across the brand portfolio. This role is responsible for how marketing content is produced, adapted, governed, and delivered at scale, ensuring speed, quality, and brand consistency across all channels.

The Senior Manager leads creative intake, prioritization, and production workflows, overseeing internal teams and external partners responsible for copy, design, photo, video, social publishing and community management, and PR content support. This role ensures creative work is executed efficiently, meets brand standards, and is delivered on time to support go‑to‑market priorities defined by Line Marketing leadership. This role owns creative operations and delivery; demand strategy, channel decisions, and paid media management sit with Demand, Digital Growth, and Martech team.

Essential Duties and Responsibilities

Creative Production & Delivery

• Own creative production across copy, design, photo, video, social publishing operations, and PR content support functions.
• Ensure creative assets are produced efficiently and delivered in formats required for web, email, social, dealer, and PR channels.
• Balance speed, quality, and volume to support enterprise and brand‑level marketing needs.

Intake, Prioritization & Workflow Management

• Own creative intake, prioritization, and production workflows across brands.
• Establish clear processes, timelines, and service‑level expectations for creative delivery.
• Partner with Line Marketing, Demand, and Events leaders to align creative output to approved priorities and timelines.
• Partner with Demand, Digital Growth, and Martech to support paid social creative needs and formats, while Demand owns targeting, budget, and optimization

Brand Standards & Asset Governance

• Govern brand standards across all produced creative assets.
• Own the creative asset library, ensuring proper organization, version control, metadata, and usage rights.
• Own organic social publishing standards, cadence guidelines, and community management escalation paths across brands
• Ensure assets are reusable, scalable, and compliant with brand and legal requirements.

Team & Partner Leadership

• Lead and develop creative operations teams and specialized producers (copy, design, photo, video, social).
• Manage external creative and production partners to supplement internal capacity and specialty needs.
• Set clear expectations, feedback loops, and performance standards across internal and external teams.

Continuous Improvement & Scale

• Identify opportunities to improve creative efficiency, throughput, and quality through process improvements and tooling.
• Standardize templates, playbooks, and production practices to enable scale across brands.
• Use performance and delivery insights to refine workflows and resource allocation.

 Leadership Expectations

• Acts as the steward of creative quality and delivery across the enterprise.
• Brings discipline, clarity, and accountability to creative operations.
• Continuously improves how creative work is produced and delivered at scale.

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Qualifications and Education

Education & Experience

• Bachelor’s degree in Marketing, Design, Communications, or a related field (or equivalent experience).
• Demonstrated experience leading creative production, creative operations, or content delivery teams.
• Experience managing multi‑channel creative output in a complex, multi‑brand environment.

Skills & Competencies

• Strong operational and workflow management capability.
• Deep understanding of creative production processes across copy, design, photo, video, and social.
• Ability to enforce brand standards while enabling speed and flexibility.
• Strong cross‑functional collaboration and stakeholder management skills.

Core Competencies

Teamwork & Collaboration

• Works effectively with cross‑functional teams and stakeholders to achieve shared goals
• Communicates clearly and respectfully, contributing to a positive and productive team environment
• Balances individual accountability with team success

Motivation & Initiative

• Demonstrates ownership and accountability for assigned responsibilities
• Proactively identifies issues, opportunities, and improvements
• Maintains focus and momentum in a fast‑paced environment

Quality & Continuous Improvement

• Delivers accurate, thorough, and high‑quality work
• Applies feedback to improve performance and outcomes
• Looks for ways to improve processes, efficiency, and results

Dependability & Accountability

• Follows through on commitments and meets deadlines
• Takes responsibility for actions and outcomes
• Maintains confidentiality and professional standards

Attendance & Punctuality

• Is consistently reliable and punctual

Adheres to scheduled work hours and attendance expectations

Additional Requirements

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Continuous/C = 67-100%, Frequent/F = 33-66%, Occasional/O = 33%, None/N

1. Sits              7 hours
2. Stands        1 hours
3. Walks          0 hours
4. Drives          0 hours

Employee Lifts and/or Carries: 

Maximum: 20 (lbs)                       Frequently: 5 (lbs)                            Occasionally: 10 (lbs)

Employee uses Hands for repetitive activities: 

1. Simple Grasping:      Right,    Occasional                 Left, Occasional
2. Pushing/Pulling:        Right,   Occasional                  Left, Occasional
3. Fine Manipulation:    Right,   Occasional                  Left, Occasional

Employee uses Feet for repetitive activities: 

1. Right: None                            Left: None

Employee is required to perform these activities: 

1. Bending At Waist:                None
2. Squatting:                              None
3. Climbing Ladders, Stairs:     None
4. Kneeling On Ground:            None
5. Reaching Above Shoulder:  None

Work Environment Office environment; typical 8 hour work days.