Demo

Sales Representative

MBI Automation
Wyoming, MI Full Time
POSTED ON 12/30/2025
AVAILABLE BEFORE 6/27/2026

Sales Representative

For over a decade, MBI Automation has been a leader in industrial automation, offering innovative solutions that keep businesses at the forefront of technology. We combine years of industry experience with the latest in automation advancements to deliver reliable and efficient systems. Our team has built a strong reputation as a trusted and premium solution by providing conceptual design, automation controls, installation, troubleshooting and service for industrial automation equipment across all major brands.


We are seeking an experienced Sales Representative to support revenue growth by building strong relationships with potential and existing customers, understanding their automation needs, and effectively presenting our cutting-edge solutions. The ideal candidate has a passion for automation, excellent communication skills, and a proven track record in inside sales, preferably within the automation industry.


In this role you will have the following responsibilities:

Lead Generation and Qualification:

Proactively identify and qualify new sales opportunities through outbound calling, email, and digital outreach.

Respond promptly and effectively to inbound leads and inquiries.

Maintain and update the Customer Relationship Management (CRM) system with accurate customer information and sales activity.


Sales Process Management:

Collaborate with the outside sales team to develop targeted sales strategies.

Conduct virtual or in-office product demonstrations and presentations.

Schedule meetings with target customers for the sales team.

Prepare and deliver quotes and proposals to customers, ensuring alignment with pricing strategy.

Work to close deals and achieve monthly, quarterly, and annual sales targets.


Customer Relationship Management:

Build and maintain strong, long-lasting customer relationships.

Act as the primary point of contact for customer inquiries and sales-related issues.

Identify opportunities for upselling and cross-selling within the existing customer base.

Market and Product Knowledge:

Continuously learn about new products, market trends, and competitive landscape in the automation industry.

Clearly articulate the value proposition of our automation products and services.


Required Skills/Abilities:

3-5 years of experience in an Inside Sales role, ideally within automation.

Demonstrated ability to meet and exceed sales targets.

Excellent verbal and written communication, presentation, and interpersonal skills.

Proficiency in using CRM software (e.g., Salesforce).

Strong organizational and time management skills.

Experience in the automation, industrial technology, or manufacturing sectors preferred.

Bachelor’s degree in business, marketing, engineering, or a related field.

Familiarity with technical sales processes and complex product specifications.


We know that our success is due to our phenomenal team, our strong vision to become one of the best automation partners and employers, and the values of our organization. We proudly offer our team the following benefits:

  • Medical, dental, and vision Insurance
  • Individual Retirement Account with a company match
  • Competitive PTO, personal & sick time
  • 9 paid holidays per year
  • Employee referral bonuses
  • Annual Costco membership
  • Strong work life balance


If you align with our values and love the idea of working with a fast-growing small business with people that are trustworthy, honest and create quality work, we would love to meet you and talk about a meaningful career with our organization.


Equal Opportunity Employer

Salary : $70,000 - $90,000

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