Marketing Director

Since 1921, MB HAYNES Corporation, in Asheville, NC, has provided solid, stable careers for many good people. As market leaders, we have enjoyed tremendous growth through the years, and we are poised for even greater growth in the future. We believe in our tag line, Quality, Commitment & Character all day, every day. If you are looking for a professional environment to both further your career and be a part of something great, become a member of our 100% Employee Owned MB HAYNES family.

Position Summary:

The Marketing Director is responsible for leading the company's marketing strategy and execution across traditional, digital, and internal channels to support growth, brand positioning, and business development efforts. This role partners closely with leadership, operations, and business development teams to drive market awareness, generate leads, support project pursuits, and strengthen the company's reputation within the construction industry.

Responsibilities:
• Execute and build upon the company's current comprehensive marketing strategy based on company growth goals and revenue targets.
• Partner with leadership and business development to support project pursuits, proposals, and client presentations.
• Oversee brand management, ensuring consistency in messaging, positioning, and visual identity.
• Manage website performance, SEO, and digital presence to improve visibility and lead conversion.
• Lead content development including project profiles, case studies, social media, and multimedia storytelling.
• Oversee social media strategy and engagement to enhance brand awareness and reputation.
• Plan and support industry events, trade shows, sponsorships, and community engagement activities.
• Support internal communications and initiatives that reinforce company culture and employee engagement.
• Manage marketing budget, vendors, agencies, and external partners.
• Track, analyze, and report on marketing performance, campaign effectiveness, and ROI.
• Leverage marketing technology, data, and emerging tools to improve efficiency and results.
• Strengthen employer branding efforts to support recruitment and retention of skilled talent.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 5 years of progressive marketing experience, including leadership responsibility.
• Experience in construction, engineering, architecture, or related industry strongly preferred.
• Proven ability to develop and execute integrated marketing strategies that drive growth.
• Strong knowledge of digital marketing, branding, and content strategy.
• Must have strong computer skills in Microsoft Office, Adobe Creative Studio, and other current graphic and design software platforms.
• Demonstrate expertise in leveraging and applying strategies across all major social media platforms.
• Demonstrate professional communication and leadership skills.
• Must be proactive and self-motivated, with strong follow-through.
• Must have strong interpersonal skills, with the ability to collaborate across all levels of the organization.
• Strong attention to detail required.

Soft Skills:
• Treats people with respect.
• Demonstrates creativity and strategic thinking.
• Strong communication and storytelling ability.
• Ability to manage multiple priorities and deadlines.
• Collaborative and team-oriented mindset.
• Builds trust across departments and with leadership.
• Proactive and solutions-oriented approach.
• Demonstrates a strong commitment to all HAYNES employees.

Physical Requirements and Working Conditions:
• Must be able to work in a variety of physical positions, including sitting, standing, walking, and driving.
• Must be able to lift 25 lbs.
• When representing the company at events, may be required to wear proper company branded apparel as appropriate.

Benefits:

• ESOP (Employee Stock Ownership Plan)
• 401(k) Savings Plan
• Health Insurance
• Dental Insurance
• Benefit Conversion at Termination (COBRA)
• Short Term Disability
• Long Term Disability (voluntary)
• Life Insurance
• Additional (voluntary) life insurance (for employee and family members)
• AFLAC (voluntary) supplemental insurance
• Legal Shield (voluntary) prepaid legal services
• Employee Assistance Program (EAP)
• Tool and Equipment Assistance
• Uniform and Uniform Maintenance
• Vacation Benefits
• Holidays
• Apprenticeship Programs

MB Haynes Is An Equal Opportunity/Affirmative Action Employer