Product Owner DTC (Shopify)

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank Beam, and Maxtrix. Since launching over two decades ago, we've built multiple sales channels across DTC websites and third-party marketplaces. We're passionate about designing inspiring, on-trend furniture that brings customers' home décor dreams to life.

We are seeking a new member to join our Technology team. Are you ready to be part of something amazing?

Role Overview

As we continue to scale, we're looking for a personable and strategic Product Owner to join our Technology team, embedded within our engineering group.

This role will drive the roadmap and delivery of our direct-to-consumer ecommerce websites, built on Shopify, working closely with other Product Owners to ensure alignment and share best practices.

This is a high-impact position within a fast-growing organization where the right person can make a measurable difference in the speed and quality of our DTC ecommerce delivery.

Responsibilities

Strategic Alignment & Leadership

• Align business strategy with project execution and own the product roadmap for our DTC ecommerce websites
• Set clear timelines and milestones for projects, accelerating delivery and improving agility
• Coordinate and collaborate closely with other Product Owners to ensure consistency and alignment across initiatives
  
  

Communication & Collaboration

• Serve as the main point of contact for assigned Shopify projects, ensuring clear communication with business and technology teams
• Maintain frequent and consistent updates with stakeholders and internal teams
• Negotiate priorities with business stakeholders and other Product Owners
• Facilitate standups, release communications, and cross-department collaboration
  
  

Project & Backlog Management

• In coordination with peers, manage and prioritize the workload for engineers and QA analysts, ensuring tasks are clearly defined and appropriately assigned (without direct people management)
• Oversee the product backlog for DTC ecommerce initiatives, triage incoming tickets, and balance short-term delivery with long-term vision
• Track progress against roadmap milestones and report status updates tailored to target groups
• Identify blockers and risks that might affect project timelines and communicate them proactively
  
  

Requirements Gathering & Documentation

• Gather and document requirements, write user stories and acceptance criteria, and shepherd projects from discovery through deployment
• Move epics and projects through the workflow, from initial concept to release
• Facilitate deployment and conduct user training as needed
• Support special projects as needed
  
  

What Success Looks Like

• The DTC ecommerce roadmap moves forward on schedule, with milestones consistently hit
• Engineers and QA analysts have clearly defined, well-prioritized work at all times
• Business and technology stakeholders stay aligned, with minimal surprises or miscommunication
• Cross-functional coordination with other Product Owners is smooth and consistent
• Risks and blockers are surfaced early, not after they've already caused delays
  
  

Requirements

• 3 years of experience as a Product Owner, ideally in ecommerce or DTC environments
• Bachelor's degree in Computer Science, Information Systems, Business, Marketing, or related field
• Hands-on experience with Shopify (Shopify Plus preferred), including theme customization, apps, and checkout configuration
• Strong project management skills, with experience using Agile/Scrum methodologies
• Experience using enterprise project management software—preferably Atlassian tools such as Jira and Confluence
• Exceptional communication and interpersonal skills, with the ability to translate business needs into technical requirements
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment
• Experience working cross-functionally with business and technical teams, including other Product Owners
• Familiarity with the broader DTC ecommerce toolset (analytics, A/B testing, personalization, and marketing integrations) a plus
  
  

Core Competencies

• Highly self-motivated and data-driven
• Strong organizational and analytical skills
• Collaborative and team-oriented
• Comfortable managing multiple priorities in a fast-paced environment
• Adaptable and solution-focused
• Professional and confident communicator
• Flexible and able to work effectively with a variety of personalities
  
  

Benefits

• 401(k) matching
• Dental Insurance
• Employee Discount
• Flexible Schedule
• Flexible Spending Account
• Health Insurance
• Life Insurance
• Vision Insurance
• Paid Time Off
  
  

Work Location

This role is based in our Charleston, SC office. Hybrid work option available after 90 days of successful in-office performance.