What are the responsibilities and job description for the Employer Branding & Content Coordinator position at Maxwood Furniture?
Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily, Plank Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We're passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home décor dreams to life with stunning, on-trend pieces.
Are you ready to be a part of something amazing?
We are seeking an Employer Branding & Content Coordinator to help tell the story of Maxwood as a company and a place to build a career. This role will bring our people, culture, careers, community, and the work happening across our business to life through thoughtful, engaging content.
This is more than a social media role. We’re looking for someone who understands the why behind great content — the audience, message, channel, voice, and story — and has the creative skills to bring those ideas to life.
Responsibilities
Employer Branding & Content Strategy
Daniel Island, SC 29492
Are you ready to be a part of something amazing?
We are seeking an Employer Branding & Content Coordinator to help tell the story of Maxwood as a company and a place to build a career. This role will bring our people, culture, careers, community, and the work happening across our business to life through thoughtful, engaging content.
This is more than a social media role. We’re looking for someone who understands the why behind great content — the audience, message, channel, voice, and story — and has the creative skills to bring those ideas to life.
Responsibilities
Employer Branding & Content Strategy
- Partner with HR, Recruiting, and teams across Maxwood to help shape and execute our employer branding and content strategy.
- Translate recruiting, culture, and business priorities into engaging content tailored to the right audiences and channels.
- Identify compelling stories across Maxwood and determine how to tell them in a way that feels authentic, interesting, and distinctly us.
- Help build and maintain a consistent employer brand voice, visual identity, and messaging across channels.
- Develop and manage a thoughtful content calendar while identifying opportunities to capture stories and moments as they happen.
- Own content creation from idea through finished product, including planning, photography, videography, writing, editing, and publishing.
- Independently capture polished, high-quality photo and video content in office, event, and on-location settings.
- Plan content capture intentionally, considering the story, setting, people, lighting, composition, and assets needed.
- Edit photo and video content for social, web, recruiting, and other digital uses.
- Create content that feels natural and human while maintaining a polished and consistent brand presence.
- Partner closely with Recruiting to develop creative content that supports hiring priorities and strengthens the candidate experience.
- Manage employer-focused content across LinkedIn, Instagram, TikTok, and other relevant channels.
- Support Maxwood’s careers presence and other candidate-facing digital content.
- Capture and share Maxwood’s culture, employee experience, community involvement, partnerships, and local impact.
- Monitor content performance and use insights to continually improve our approach.
- 3 years of experience in content, employer branding, social media, brand marketing, communications, PR, or a related field.
- Strong understanding of audience, messaging, brand voice, storytelling, and content strategy, with the ability to explain not only what content should be created, but why.
- Strong hands-on photography and videography skills with the ability to independently capture high-quality original content.
- Experience editing photo and video content for digital and social platforms.
- Strong writing and communication skills with the ability to adapt messaging for different audiences and channels.
- Creative instincts paired with strong organization, judgment, and follow-through.
- Comfortable approaching, interviewing, directing, and working with employees and leaders across the organization.
- Ability to take an idea from concept through creation, publishing, and measurement.
- Portfolio or work samples demonstrating content, photography, video, and storytelling capabilities.
- 401(k) with Company Match
- Medical, Dental & Vision Insurance
- Company-Paid Life Insurance
- Flexible Spending Account (FSA)
- Employee Assistance Program (EAP)
- Paid Time Off (PTO)
- Flexible Schedule
Daniel Island, SC 29492