Regional Sales Manager — South China

Description

Regional Sales Manager-South China is responsible for delivering revenue growth and market expansion across Guangdong, Guangxi, Fujian, Hainan, Yunnan, Guizhou, Sichuan and Chongqing by leading distribution channel partners management, developing strategic accounts and accelerating adoption of MaxCyte ExPERT electroporation platforms and solutions. This role owns the South China business plan and execution cadence—partnering with channel partners to drive pipeline creation, forecasting accuracy, customer engagement, and consistent value-based selling. The ideal candidate has a proven track record in a dealer / sub-dealer business model, strong distributor enablement and accountability skills, and deep familiarity with life science tools markets.

Territory: Guangdong, Guangxi, Fujian, Hainan, Yunnan, Guizhou, Sichuan and Chongqing

Preferred Locations: Field-based in Guangzhou or Shenzhen

Job Responsibilities

• Channel Strategy, Enablement & Accountability (Dealers / Sub-Dealers)
• Develop and execute the South China channel strategy and annual business plan, aligned to China growth targets.
• Recruit, onboard, and optimize dealer and sub-dealer coverage as needed to expand reach and increase market penetration.
• Establish clear KPIs with channel partners (revenue targets, pipeline targets, activity plans, coverage, and compliance).
• Implement structured partner management: regular pipeline reviews, quarterly business reviews (QBRs), training plans, and co-marketing initiatives to improve performance and consistency.
• Ensure channel partners are fully enabled to position MaxCyte value propositions, execute demos, and progress opportunities through complex sales cycles
• Strategic Account Management & Partnership Development
• Own and scale strategic partner relationships within the cell and gene therapy ecosystem as their trusted platform advisor, ensuring their long-term R&D and commercial success with MaxCyte’s ExPERT platform.
• Co-create and execute tailored Joint Business Plans, aligning MaxCyte’s flow electroporation technology and solutions with partners’ pipeline timelines and therapy development goals to accelerate co-innovation and shared market success.
• Demand Generation & Market Development (End Customers)
• Build and maintain relationships with key end-customer stakeholders (research leaders, translational teams, manufacturing leadership, procurement) to create demand and pull-through via channel partners and direct engagement.
• Identify, qualify, and advance new opportunities across biotech, biopharma, CDMOs, and leading academic centers—translating market intelligence into targeted account plans.
• Maintain strong market awareness (competitive offerings, pricing dynamics, funding/therapeutic trends) and provide actionable insights to internal stakeholders and channel partners.
• Sales Execution, Forecasting & CRM Discipline
• Own pipeline management and forecasting for South China: maintain accurate opportunity hygiene, ensure timely updates, and drive deal progression with clear next steps and close plans.
• Lead high-impact product presentations and demonstrations (directly or via dealer teams), coordinating with applications/technical resources as needed.
• Coordinate internal alignment across Sales, Field Applications, Marketing, Operations, and Finance to ensure excellent customer experience and smooth order fulfillment.
• Compliance & Professional Standards
• Ensure channel activities meet company policies and local requirements, including ethical business practices and relevant compliance standards.
• Represent the company professionally at industry meetings, customer visits, and partner events, reinforcing credibility and long-term partnerships.
  
  

Requirements

• Bachelor’s or Master’s degree in life sciences, cell biology and biotechnology, strong academic background required.
• Strong technical fluency to support solution-based selling in relevant life science workflows. Scientific & Technical Expertise: Strong knowledge of Cell and Gene therapy, cell line development and manufacturing, immunology, and cell-based assays, with an understanding of transfection techniques and technologies.
• Experience: 6 years of commercial experience in life science tools, biotech, pharma, or related markets (capital equipment and/or services).
• Demonstrated success operating within a dealer / sub-dealer channel model - (partner enablement, performance management, coverage design, and deal execution through indirect sales).
• Proven ability to build and manage distributor relationships and drive accountability against targets and activity KPIs.
• Strong business planning, forecasting, and KPI-driven execution; disciplined CRM usage and pipeline hygiene.
• Capital Equipment Sales Expertise: Extensive experience selling capital equipment (>$100K) into hospital, biopharmaceutical and biotechnology accounts, with a proven track record of consistently achieving targets. Demonstrated success navigating complex buying committees and managing long, multi-stakeholder sales cycles.
• Excellent communication, negotiation, and influence skills with the ability to sell at multiple levels of customer organizations, from technical end-users to C-suite executives.
• Native/Fluent Mandarin and business-level English.
• Ability to travel ~50% across South China; occasional travel to Shanghai/Beijing for internal meetings.