Growth Marketing Manager

At Maverik, we don't just offer jobs, we offer adventures.

As a Growth Marketing Manager, you will serve as the voice of the customer while leading some of Maverik's highest-impact growth marketing programs. This role combines customer-focused marketing, innovation, emerging technology, and cross-functional collaboration to drive customer engagement, increase store visits, grow basket size, and generate measurable business results. You'll partner closely with teams across the organization to identify growth opportunities, launch new initiatives, and help shape the future of Maverik's marketing strategy.

Why This Role Matters

This role plays a key part in Maverik's long-term growth strategy by identifying, launching, and scaling marketing programs that drive customer acquisition, engagement, and revenue growth. The Growth Marketing Manager helps ensure Maverik stays ahead of changing customer expectations, emerging technologies, and industry trends while maintaining a customer-first approach.

Location/Schedule:

This position will be on-site at our Salt Lake City, UT headquarters.

Hybrid Office: 4 days in office, 1 day optional work from home.

Occasional travel is required for conferences, vendor meetings, market visits, and events, averaging approximately 5-6 trips per year.

Position Summary & Day-to-Day Responsibilities

• Own and scale Maverik’s highest-impact marketing growth programs, including digital couponing, age-gated campaigns, retail media network, and online ordering. Key focus of driving measurable increases in store trips, basket size, and overall sales.
• Lead strategy, testing, and optimization of promotional and channel programs across Maverik’s retail ecosystem to influence real-time customer purchase behavior.
• Build and scale new growth capabilities for marketing in Maverik stores with identifying industry trends and emerging tools (e.g., retail media expansion, AI-driven marketing, new promotional technologies), launching pilots, and operationalizing successful programs across the store network.
• Drive cross-functional execution across Category, Operations, Digital, and Creative teams to bring age gated and RMN campaigns and new initiatives to market, focusing on ensuring alignment on offers between CatMan Price Op, messaging, and in-store execution that delivers a seamless and effective shopper experience.
• Establish a disciplined test-and-learn model across all growth initiatives through collaboration with Liesel Jaxon working on understanding and speaking to customer segmentation, including Agentic AI segments, measuring sales impact, customer response, and in-store conversion to continuously improve promotions, media effectiveness, and new program performance.
• Work cross-functionally through campaign planning and execution, while supporting Creative, Digital and PR relationships.
• Understanding core customer and positioning within each campaign to ensure best go-to-market strategy.
• Ensure adventure brand consistency by aligning messaging with brand equity, voice, and storytelling priorities.
• Serve as a brand champion by effectively communicating brand plans and priorities to internal and external stakeholders.
  
  

You’ll be a great fit for this adventure if you have:

• Bachelor’s Degree in related field preferred.
• 5 yrs. Experience in Marketing and Consumer Marketing.
• Experience in the convenience store or food service industry a plus.
  
  

Team Member Leadership Skills

• Communicates clearly and respectfully with peers and leaders. Adjusts messaging based on audience and listens actively to ensure shared understanding.
• Takes initiative to meet individual goals and deadlines. Stays focused on priorities and follows through to completion with minimal prompting.
• Demonstrates self-awareness and responds thoughtfully in interactions. Approaches others with empathy and contributes to a respectful, supportive team environment.
• Identifies issues and solves routine problems using logical thinking and available resources. Knows when to escalate and seeks input when needed.
• Delivers high-quality work and responds promptly to customer needs. Builds trust through reliability, attention to detail, and a positive attitude.
  
  

This is not an all-encompassing list of Leadership Skills, but rather those identified as most essential for success in this position.

Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. Scheduling and shift assignments and work location may be changed at any time, as required by business necessity.

Compensation & Benefits

Pay Range: $70,000-$80,000/year DOE and Bonus Opportunities

The above salary range represents a general guideline; however, Maverik considers a number of factors when determining base salary offers, such as the scope and responsibilities of the position and the candidate's experience, education, skills, and current market conditions.

Benefits Include

• Full Health, Dental, and Vision Package with company contribution to cost
• In-Store and Fuel Discounts
• Retirement plan with company match (401K)
• Eligible for the annual incentive bonus program
• Profit Sharing: When Maverik succeeds, so do you. Team Members are eligible for annual profit sharing—our way of recognizing the important role you play in our success