What are the responsibilities and job description for the Email Marketing Specialist position at Mattered?
Location: Remote (Charleston, SC area required)
Employment Type: Full-Time
About Mattered
Mattered is a fast-growing marketing agency that partners with leading brands to deliver world-class lifecycle marketing through email, SMS, and paid media. We pride ourselves on a hands-on, detail-oriented approach that drives measurable growth for our clients.
Role Overview
We’re looking for an Email Marketing Specialist with proven experience managing lifecycle campaigns in Klaviyo and Iterable. This person will own client email strategies end-to-end—from planning and execution to reporting and optimization. The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced agency environment.
Responsibilities
- Develop and execute email marketing campaigns across Klaviyo and Iterable for a portfolio of e-commerce and SaaS clients.
- Build and optimize email flows, newsletters, and automated campaigns to maximize engagement and revenue.
- Collaborate with creative, strategy, and client success teams to align campaigns with brand goals.
- Conduct A/B testing on subject lines, creative, segmentation, and send times to continually improve performance.
- Monitor deliverability, list health, and engagement metrics to ensure campaign success.
- Prepare regular performance reports with actionable insights and recommendations.
- Stay on top of industry best practices in email marketing, compliance, and emerging trends.
Requirements
- 3 years of professional experience in email marketing, ideally within an agency or multi-brand environment.
- Hands-on expertise with Klaviyo and Iterable (required).
- Strong knowledge of email campaign best practices, including segmentation, personalization, and automation.
- Proficiency in analyzing campaign performance and making data-driven decisions.
- Ability to manage multiple clients and projects simultaneously with strong attention to detail.
- Excellent written and verbal communication skills.
- Familiarity with SMS marketing and deliverability best practices is a plus.
Why Join Mattered?
- Competitive salary
- Health, vision, and dental insurance
- Flexible remote-first environment
- Collaborative, growth-minded team culture
- Opportunity to make a direct impact on client success
- Work with innovative brands across industries