Digital Marketing Specialist | Matter Local

Digital Marketing Specialist | Matter Local Boston, MA or Newburyport, MA – Full Time (In office Mon–Thurs, Fri – Remote) We’re looking for an entrepreneurial and results-oriented Digital Marketing Specialist to support and elevate the digital presence of our portfolio of local and regional clients. This position will sit within our Integrated Marketing team and partner closely with strategy, creative, and account leadership. Candidates must be willing and able to work from our Newburyport office, or split time between Boston and Newburyport.The Role We’re looking for a Digital Marketing Specialist to support Matter’s growing portfolio of local businesses with organic social, CRM, and email marketing programs that deliver practical, efficient, and scalable support for lean teams and growing businesses.The Digital Marketing Specialist is a hands-on role focused on execution, optimization, and learning—ideal for someone who enjoys rolling up their sleeves, working across teams, and building expertise across multiple marketing with close collaboration and mentorship.What You’ll DoOrganic Social & Community EngagementDevelop, schedule, and publish organic social content across platforms such as Instagram, LinkedIn, Facebook, and X/Twitter in collaboration with social, creative, and account teamsSupport content development by adapting brand messaging into platform-appropriate posts, captions, and basic visual or written assetsAssist with light community management, including monitoring comments and messages, flagging engagement opportunities, and escalating responses as neededTrack and report on organic social performance, pulling metrics and helping analyze engagement, audience growth, and content effectivenessEmail Marketing & CRMBuild, test, and optimize email marketing campaigns and marketing automation workflows using platforms such as HubSpot and other CRM toolsSupport CRM-driven initiatives including list management, segmentation, and basic reportingLocal marketing, including paid and organic search, paid and organic social, events, etc. I would add local promotional marketing – search marketing, targeted social ads, awareness campaignsWebsite & Foundational Branding SupportCollaborate closely with creative and strategy teams to support foundational branding and website development for local and growing businessesAssist with content updates, page builds, and light site management using platforms such as Wix and SquarespaceReporting, Optimization & InsightsMonitor campaign performance across channels and prepare regular reports to support optimization and learningConduct basic competitive research and audience analysis to inform digital and brand strategy recommendationsCross-Functional Collaboration & ExecutionExecute and support day-to-day digital marketing programs for local and growing businesses across organic social, email, CRM, and webPartner with teams across the agency, including digital, social, creative, strategy, and account leadership—to deliver efficient, entry-level digital support for lean teams and local businessesTools, Efficiency & LearningUse available tools, including AI-assisted and automation platforms, to support content development, reporting, and workflow efficiencyStay curious and continue learning by keeping up with digital marketing trends, platform updates, and tools that improve execution and efficiencyQualifications2 years of experience in digital marketing with hands-on experience in organic social media, paid campaigns, email marketing, and reporting. Foundational experience supporting organic social media programs, including content publishing, basic reporting, and light community engagement across platforms such as LinkedIn, Instagram, Facebook, and X/TwitterFamiliarity with website platforms such as WordPress, Wix or Squarespace, and interest in supporting foundational website and brand initiatives in collaboration with creative teamsExperience using analytics and reporting tools (e.g., Google Analytics, CRM reporting, or social analytics platforms) to track performance and support optimizationComfortable executing against multiple workstreams with strong organizational skills and attention to detailCurious, analytical, and creative thinker who enjoys learning and turning data into actionable insightsInterest in using emerging tools, including AI-assisted or automation platforms, to improve workflow efficiency (experience preferred but not required)Able to thrive in a fast-paced, collaborative agency environment supporting lean teams and growing businessesStrong written and verbal communication skills, with the ability to collaborate across disciplinesEntrepreneurial mindset, with comfort supporting lean teams and growing businesses, and the ability to work from Matter’s Newburyport office or split time between Newburyport and BostonCompensation: The salary for this role is $55,000-65,000. based on experience.Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program. Powered by JazzHRIDg75M7dJ2

Salary : $55,000 - $65,000