Digital Media Engagement Specialist

Digital Media Engagement Specialist

Location: Hybrid (West Chester, PA)

Company: Matrix Medical Communications – A leader in medical communications and healthcare publishing

About Us

Matrix Medical Communications is a full-service medical communications and publishing company specializing in peer-reviewed journals, continuing medical education (CME/CE), and digital educational programs for healthcare professionals. Our mission is to advance medical knowledge through credible, engaging, and clinically relevant content.

Position Overview

The Digital Media Engagement Specialist will play a key role in expanding the reach and impact of our digital medical content. This individual will be responsible for executing and optimizing multichannel engagement strategies — including email campaigns, social media, website content, video platforms, and digital advertising — to drive awareness and interaction among healthcare professionals and grow subscriber bases across platforms. This is an excellent opportunity for someone who is organized, creative, and data-driven, with a passion for medical communications and digital marketing.

Key Responsibilities

• Support the development and execution of digital media campaigns across web, email, and social media platforms.

• Monitor performance metrics (open rates, CTR, conversions, traffic, engagement) and recommend optimizations.

• Collaborate with editorial, design, and sales teams to align messaging and maximize audience reach and engagement.

• Foster sense of community around our brands through online engagement.

• Manage and update digital ad placements and tracking pixels (Google Tag Manager, AdButler, etc.).

• Assist with SEO, tagging, and analytics for web and email campaigns, in collaboration with data analyst.

• Engage professional audiences on LinkedIn, Facebook, and other relevant platforms to promote journal articles, videos, podcasts, and CME programs.

• Help maintain consistent brand voice and adherence to regulatory and medical accuracy standards.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or a related field.

• 3 years of experience in digital marketing, social media, or medical communications (agency or publishing experience preferred).

• Familiarity with HCP engagement tactics and compliance standards in healthcare marketing.

• Experience with tools such as ActiveCampaign, Campaign Monitor, HubSpot, or similar.

• Working knowledge of Google Analytics, social media scheduling tools, and ad servers (AdButler, DoubleClick, DoubleVerify, etc.).

• Excellent written communication and attention to detail.

• Strong organizational and project management skills.

• Basic graphic design or video editing skills (Canva, Adobe, or similar) are a plus.

What We Offer

• Competitive salary and performance-based bonuses.

• Comprehensive benefits package (medical, dental, vision, 401k).

• Flexible hybrid work environment.

• Professional growth opportunities within a fast-growing healthcare communications company.

In addition to a resume, please provide a cover letter that details your skills and experience in relation to the above criteria, as well as any other pertinent information about yourself.