What are the responsibilities and job description for the SEO/GEO Marketing Specialist position at Mathys+Potestio / The Creative Party®?
SEO/GEO Marketing Specialist – Digital Services
Summary
Our marketing team is seeking an experienced, thoughtful, and ambitious professional with a passion for fintech, media, and entertainment to support the growth of its digital services business.
The Search Team is responsible for strengthening the online organic presence of company websites through innovative search strategies. The team’s primary focus is driving visibility across both traditional search engines and emerging AI generative engines. This is a highly cross-functional role requiring collaboration with marketing, product, engineering, and strategy teams.
The ideal candidate is analytical, detail-oriented, and comfortable working with slide decks, spreadsheets, and large data sets, while also being able to clearly communicate complex SEO initiatives to non-SEO stakeholders.
Description
In this role, you will help build and execute the organization’s organic search and generative engine optimization roadmap while managing day-to-day SEO and GEO activities. You will partner closely with cross-functional teams to implement scalable strategies that improve search visibility, site performance, and technical optimization.
Responsibilities
Mathys Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.
Summary
Our marketing team is seeking an experienced, thoughtful, and ambitious professional with a passion for fintech, media, and entertainment to support the growth of its digital services business.
The Search Team is responsible for strengthening the online organic presence of company websites through innovative search strategies. The team’s primary focus is driving visibility across both traditional search engines and emerging AI generative engines. This is a highly cross-functional role requiring collaboration with marketing, product, engineering, and strategy teams.
The ideal candidate is analytical, detail-oriented, and comfortable working with slide decks, spreadsheets, and large data sets, while also being able to clearly communicate complex SEO initiatives to non-SEO stakeholders.
Description
In this role, you will help build and execute the organization’s organic search and generative engine optimization roadmap while managing day-to-day SEO and GEO activities. You will partner closely with cross-functional teams to implement scalable strategies that improve search visibility, site performance, and technical optimization.
Responsibilities
- Drive and execute SEO strategy by defining detailed requirements, creating actionable engineering tickets, collaborating closely with engineering, product, and SEO project managers, and ensuring high-quality delivery of all initiatives
- Build data-driven monthly and quarterly marketing reports by analyzing SEO performance metrics and identifying trends within complex data sets
- Conduct recurring technical SEO audits to identify opportunities for optimization and communicate findings to engineering and product teams
- Support initiatives focused on improving page performance, crawl efficiency, structured data implementation, and organic discoverability across search platforms and AI-driven experiences
- Collaborate cross-functionally to align SEO/GEO initiatives with broader business and marketing goals
- 5–7 years of SEO experience supporting enterprise-level brands or large-scale websites
- Experience improving page load times, optimizing crawl budget, and implementing schema markup and structured metadata
- Proficiency with SEO tools such as Ahrefs, Google Search Console, SEMRush, and Screaming Frog
- Strong analytical and data interpretation skills, including experience with Excel, Numbers, and data modeling
- Functional knowledge of HTML, CSS, JavaScript, XML, sitemaps, and structured data
- Excellent verbal and written communication skills with strong attention to detail, including spelling, grammar, tone, and clarity
- Ability to thrive in a dynamic, collaborative, team-oriented environment
- Understanding of Generative Engine Optimization (GEO) strategies and how they differ from traditional SEO practices
- Coding experience with languages such as Python or JavaScript
- Experience with GEO-focused platforms and tools such as Profound
- 12-month hybrid contract
- Locations: Cupertino, CA or Culver City, CA
- Pay Rate: $70/hour
Mathys Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.
Salary : $70