What are the responsibilities and job description for the Sr. Manager, Kids Games Marketing position at Mathys-Potestio, LLC?
Our client is looking for a Sr. Marketing Manager to join their team in Kids Games!
This is a full-time, 40 hours/week, assignment for appx. 8 months and will require to be onsite in Los Angeles Tues-Thurs.
RESPONSIBILITIES:
- Develop clear, differentiated brand positioning and messaging frameworks for Kids Games titles that engage both kids and their families.
- Conduct competitive and cultural landscape analyses across kids gaming, entertainment, and lifestyle categories to identify white space and new growth opportunities.
- Translate audience insights and behavioral research into actionable brand strategies that inform creative direction, product storytelling, and go-to-market planning.
- Partner closely with Creative Directors, Product, and Studio teams to ensure brand strategy elevates every player touchpoint, from concept to launch.
- Craft inspiring strategic briefs that empower creative teams to deliver ideas rooted in empathy, imagination, and family connection.
- Define the unique value proposition for each title and the overall Kids Games portfolio, ensuring a cohesive narrative across experiences.
- Establish brand guardrails and audience guidelines that reflect developmental stages, play patterns, and family engagement behaviors.
- Present clear, compelling brand strategies and recommendations to cross-functional teams and senior leaders, building alignment and excitement.
REQUIREMENTS:
- 6 years of experience in brand strategy or marketing within kids-focused industries (gaming, entertainment, toys, or consumer products).
- Bachelor's degree or equivalent practical experience in marketing, strategy, or related fields.
- Proven success developing and launching brands that authentically connect with kids (ages 2-12) and their families.
- Deep understanding of child development, play psychology, and family engagement in digital and entertainment contexts.
- Knowledge of gaming landscapes, particularly mobile and casual play environments.
- Experience working across global markets with sensitivity to cultural nuances in kids entertainment.
- Familiarity with franchise or IP brand building and the ability to balance creative storytelling with commercial goals.
The pay for this W-2 position is $100 per hour. This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.
Mathys Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.
We are an Equal Opportunity Employer that values diversity in our workplace. We welcome all qualified applicants regardless of race, color, sex, age, religion, national origin, physical or mental disability, pregnancy, marital status, veteran or military status, genetic information or sexual orientation.
This is a full-time, 40 hours/week, assignment for appx. 8 months and will require to be onsite in Los Angeles Tues-Thurs.
RESPONSIBILITIES:
- Develop clear, differentiated brand positioning and messaging frameworks for Kids Games titles that engage both kids and their families.
- Conduct competitive and cultural landscape analyses across kids gaming, entertainment, and lifestyle categories to identify white space and new growth opportunities.
- Translate audience insights and behavioral research into actionable brand strategies that inform creative direction, product storytelling, and go-to-market planning.
- Partner closely with Creative Directors, Product, and Studio teams to ensure brand strategy elevates every player touchpoint, from concept to launch.
- Craft inspiring strategic briefs that empower creative teams to deliver ideas rooted in empathy, imagination, and family connection.
- Define the unique value proposition for each title and the overall Kids Games portfolio, ensuring a cohesive narrative across experiences.
- Establish brand guardrails and audience guidelines that reflect developmental stages, play patterns, and family engagement behaviors.
- Present clear, compelling brand strategies and recommendations to cross-functional teams and senior leaders, building alignment and excitement.
REQUIREMENTS:
- 6 years of experience in brand strategy or marketing within kids-focused industries (gaming, entertainment, toys, or consumer products).
- Bachelor's degree or equivalent practical experience in marketing, strategy, or related fields.
- Proven success developing and launching brands that authentically connect with kids (ages 2-12) and their families.
- Deep understanding of child development, play psychology, and family engagement in digital and entertainment contexts.
- Knowledge of gaming landscapes, particularly mobile and casual play environments.
- Experience working across global markets with sensitivity to cultural nuances in kids entertainment.
- Familiarity with franchise or IP brand building and the ability to balance creative storytelling with commercial goals.
The pay for this W-2 position is $100 per hour. This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.
Mathys Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.
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We are an Equal Opportunity Employer that values diversity in our workplace. We welcome all qualified applicants regardless of race, color, sex, age, religion, national origin, physical or mental disability, pregnancy, marital status, veteran or military status, genetic information or sexual orientation.
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