What are the responsibilities and job description for the Global Marketing Campaign Manager position at MathWorks?
Summary
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.
MathWorks is seeking an experienced Global Marketing Campaign Manager to lead the planning, execution, and optimization of global, multi-channel marketing campaigns. This role will partner with cross-functional teams—including Product Marketing, Sales, and Creative—to deliver integrated campaigns that drive awareness, engagement, and pipeline growth. The ideal candidate combines strategic thinking with hands-on execution, ensuring alignment across global and regional initiatives.
MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.
Responsibilities
Campaign Strategy & Planning
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.
MathWorks is seeking an experienced Global Marketing Campaign Manager to lead the planning, execution, and optimization of global, multi-channel marketing campaigns. This role will partner with cross-functional teams—including Product Marketing, Sales, and Creative—to deliver integrated campaigns that drive awareness, engagement, and pipeline growth. The ideal candidate combines strategic thinking with hands-on execution, ensuring alignment across global and regional initiatives.
MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.
Responsibilities
Campaign Strategy & Planning
- Develop integrated campaign strategies aligned with business objectives, buyer personas, and regional go-to-market plans.
- Create campaign playbooks with messaging frameworks, KPIs, and tactics.
- Collaborate with global and regional teams to ensure localization and execution consistency.
- Manage campaigns across digital, email, social, events, and paid media channels.
- Coordinate with internal teams and external agencies for content creation and delivery.
- Monitor performance, analyze results, and implement data-driven optimizations.
- Partner with Sales to align campaigns with pipeline goals and account-based marketing initiatives.
- Work closely with Product Marketing and Creative teams to ensure cohesive messaging and branding.
- Support sales enablement with campaign assets and tools.
- Track and report campaign metrics, including engagement, conversion, and ROI.
- Provide actionable insights and recommendations for continuous improvement.
- Represent campaign performance in governance meetings and leadership reviews.
- A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.
- Visa sponsorship will not be provided for this position.
- Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.
- Proven success in developing and executing integrated campaigns across multiple channels.
- Strong analytical skills with experience in marketing attribution and funnel analysis.
- Experience in global campaign management and regional localization.
- Familiarity with persona frameworks, segmentation, and targeted messaging.
- Excellent project management and communication skills.
- Ability to influence cross-functional stakeholders and manage complex workflows.
- Hands-on experience with marketing automation platforms and CRM systems.
Salary : $115,400 - $184,600