Sr. Lead, Performance Marketing, DesignShop & Samplize

Material Bank is a fast-paced, high-growth technology company and created the world's largest material marketplace for the Architecture and Design industry, providing the fastest and most powerful way to start and manage a design project. Learn more about us at www.materialbank.com or see below.DesignShop and Samplize represent Material Bank's emerging consumer-focused businesses, marking an exciting new chapter in company's growth strategy. Having successfully built a $2B-valued B2B company, Material Bank is now leveraging its deep expertise in brand relationships, advanced technology, and logistics to unlock significant growth opportunities with end consumers and renovators.Samplize, acquired as our first foray into the consumer space, provides innovative peel-and-stick samples that make paint selection easier than ever. DesignShop, launched this year, serves as an all-in-one platform empowering renovators at every step - from inspiration and visualization to seamless ordering of product samples across multiple categories.We are looking for an experienced performance marketing leader to accelerate growth across DesignShop and Samplize. Reporting directly to the General Manager of our consumer businesses, you will be accountable for driving efficient customer acquisition, shaping the performance marketing strategy, and managing daily execution across our core marketing channels, primarily Search, Social, TV&CTV with the potential to explore select additional channels (e.g., audio or podcasts) as appropriate.You will own the performance marketing roadmap end-to-end, including channel strategy, testing plans, creative requirements, forecasting, and stewardship of a multi-million-dollar budget. You will oversee an analyst and be responsible for the marketing technology stack that enables targeting, attribution, experimentation, and reporting.This role will work closely with our integrated & brand marketing, product, and engineering teams to influence onsite optimization efforts, improve conversion, and advance our Martech capabilities. You will be supported by an analytics manager focused on delivering the data needed for testing and decision-making, as well as a marketing operations project manager to help with cross-functional execution.You will also serve as the primary relationship owner for our platform partners (Google, Meta, Pinterest, Tatari), ensuring we maximize access to best practices, betas, and strategic support.What you'll doPerformance Marketing LeadershipOwn channel strategy, execution, optimization, and reporting across Search, Social, and TV/CTV, with selective testing of emerging channels as appropriateDevelop and manage the performance marketing roadmap, including forecasting, budgeting, channel expansion, and testing plansDrive measurable improvements in CAC, ROAS, conversion rate, and customer LTVOversee daily performance pacing and ensure efficient deployment of a multi-million-dollar budgetEstablish clear KPIs, build structured performance reviews, and ensure transparent reporting to senior leadershipLead creative and messaging needs for paid channels in partnership with integrated marketingPersonally build, launch, QA, and optimize campaigns in-platform when needed, ensuring operational excellence and hands-on ownership of core channelsLead weekly performance huddles, synthesize insights, and drive clear recommendations across teamsExperimentation, Analytics & MartechTranslate business goals into structured testing agendas across acquisition, conversion, and audience targetingPartner with analytics to develop dashboards, channel reporting, and actionable insightsManage the attribution and measurement setup, leveraging tools such as GA/GA4, Rockerbox (or equivalents), and platform-level analyticsOversee the configuration and optimization of core marketing technology platforms (ad tech, experimentation tools, analytics stack, feeds, etc.)Ensure tracking accuracy, data integrity, and strong governance across performance marketing workflowsTeam Leadership & Vendor ManagementManage and mentor an analyst, providing direction on analysis, testing, and operational excellenceGuide cross-functional contributors (analytics, marketing operations) supporting performance marketing initiativesOwn high-touch relationships with key platform reps (Google, Meta, Pinterest, Tatari), securing access to insights, innovations, and channel supportManage day-to-day relationships with agencies, platforms, and external partners, ensuring accountability, clarity, and performanceSet standards for quality, responsiveness, and prioritization across the extended teamCross-Functional CollaborationCollaborate closely with integrated and brand marketing to align messaging, audience strategy, and creative testingWork with product and engineering teams to shape onsite optimization efforts, including landing pages, funnels, and testing frameworksInfluence the Martech and analytics roadmap to unlock new capabilities across targeting, tracking, personalization, and conversionPartner with finance on forecasting, budgeting, and performance expectations, ensuring transparency and alignmentProvide clear insights and recommendations to senior leadership to inform quarterly and annual planningContent & Campaign LeadershipOwn and manage the integrated content and campaign calendar across all channels, ensuring alignment with business goals and brand priorities.Lead cross-functional collaboration with internal teams and external partners to deliver compelling, high-quality content that resonates with target audiences.Use performance metrics and market insights to continually optimize campaigns and refine strategies.Creative Strategy & OversightLead agency and partner relationships, providing clear briefs, actionable feedback, and brand direction to ensure all creative output is on-strategy and on-brand.Manage timelines, budgets, and deliverables to ensure high-quality execution within scope.Leverage customer insights and performance data to evolve creative approaches, channels, and partnerships for stronger ROI.Anticipate and interpret consumer and industry trends to keep DesignShop relevant and differentiated.Marketing Channel OwnershipOversee affiliate, influencer, and brand marketing programs, managing both direct reports and agency support.Develop and execute strategies across key brand-building channels, including TV/CTV, Direct Mail, and emerging platforms.Build and nurture relationships with partners, influencers, and affiliates to expand reach, credibility, and advocacy.Monitor campaign effectiveness and use data to optimize tactics for measurable brand and business impact.Brand Stewardship & AdvocacyEnsure consistent brand expression across all marketing touchpoints, safeguarding a cohesive and recognizable identity.Champion the voice of the customer, using insights to strengthen brand storytelling and customer connection.Drive innovation in brand marketing by staying current with industry best practices and exploring new opportunities for engagement.What you'll bring7 years of progressive experience in performance marketing, ideally within a consumer-focused e-commerce environmentTrack record of owning and scaling high-performance acquisition channels (e.g., Search, Social, TV/CTV)Demonstrated ability to manage and optimize multi-million-dollar marketing budgetsStrong analytical capabilities, including proficiency in GA/GA4 and comfort working with data tools (e.g., Tableau, SQL or similar) to drive insights and forecastingExperience managing and improving marketing technology platforms (ad tech, attribution, experimentation, analytics)Familiarity with performance measurement frameworks, attribution models, and structured A/B testingProven ability to lead, mentor, and develop analysts or early-career team membersSkilled communicator who can translate data into clear recommendations and influence senior leadershipAbility to manage agencies, vendors, and cross-functional partners with clarity and accountabilityHands-on operator with strong ownership and a bias for actionComfortable moving between high-level strategy and detailed executionAnalytical, test-driven thinker who uses data to guide decisions and prioritize impactPragmatic risk-taker who experiments thoughtfully in pursuit of breakout performanceTechnically curious and eager to adopt new tools, methodologies, and channels when appropriateCollaborative leader who builds strong relationships across marketing, product, engineering, and dataEntrepreneurial and energized by building within a fast-moving, high-growth environmentCommitted to continuous learning and staying ahead of industry trendsWhat you'll get from us:Our people: If you thrive in an inclusive, innovative, and fast-paced organization, look no further! You will get to work alongside some of the brightest minds - Join a genuinely fun and supportive workplace where we keep our employees consistently engaged through internal communication and corporate events Relaxation and Celebrations: Flexible PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect). Health Benefits: We contribute to your medical, dental, vision and short-term/long-term disability plans and have a strong employee assistance program. Plan for your Retirement: 401(k) eligible after your first 90 day's employed!Giving Back: We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well. Growth: We'll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters! Flexible Work Schedules: With business units and employees across the globe, Material Technologies has embraced a hybrid  working model allowing department leaders to decide on the best approach for their respective teams, whether that be remote, in person, or a little of both. About Material Bank Material Bank is the world's largest material marketplace for the architecture and design industry, providing the fastest and most powerful way to search and sample materials. Material Bank connects design professionals to hundreds of manufacturers through facilitating brand discovery, rep engagement, and material sampling.Material Bank has transformed the way an entire industry discovers and samples materials. By removing the friction that exists in the process, we drive business between architects and designers (members) and our Brand Partners (clients).Our powerful material database and proprietary robotic distribution facility allow members to order samples until midnight (ET) to be delivered free of charge anywhere in the US, in one box, by 10:30 AM the next morning.Connect with us and discover your career at Material Bank.--Material Bank is proud to be an equal opportunity employer. We value diversity, and all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status or other status protected under any applicable federal, state or local law.

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