What are the responsibilities and job description for the Director of Ecommerce position at MATE the Label?
About the Role
MATE the Label is seeking a strategic and hands-on Director of E-commerce to own our digital growth and shape the future of our online customer experience. Reporting to the CEO, this leader will be responsible for developing and executing our e-commerce roadmap, with a strong emphasis on site performance, product merchandising, high-converting landing pages, and operational optimizations. You’ll lead initiatives that drive revenue, conversion, and retention—all while upholding MATE’s commitment to clean, organic, and non-toxic essentials.
📍 Hybrid (L.A. based) | Full-time | 3x/week in office
Key Responsibilities
E-commerce Strategy & Leadership
- Build and execute the digital roadmap to drive DTC growth, customer retention, and brand equity
- Own site merchandising, UX strategy, CRO, SEO, and feature development on Shopify Plus
- Lead and inspire cross-functional collaboration with marketing, creative, tech, and operations teams
- Maintain a clean, intuitive, high-performing site experience aligned with brand values
Product Experience & Innovation
- Partner with creative and engineering to develop site features like bundles, PDP enhancements, personalization, and post-purchase flows
- Champion intuitive, mobile-first design that reflects our sustainability-first ethos
- Use A/B testing and personalization strategies to continuously improve performance
Operational Oversight
- Oversee day-to-day e-commerce operations including product setup, pricing, SKU launches, and promotions
- Ensure accurate, on-time execution of site updates, merchandising shifts, and content refreshes
- Develop documentation and workflows to scale operations cleanly and efficiently
Data-Driven Optimization
- Analyze full funnel performance, conversion, retention, and LTV using GA4, Shopify analytics, and post-purchase insights
- Develop clear KPIs and experimentation plans to measure success and guide iteration
- Translate data into actionable insights and compelling stories for leadership and stakeholders
Qualifications
- 8 years of e-commerce experience, with 4 years in a senior leadership role
- Proven success growing a DTC brand through onsite optimization, CRO, and retention
- Strong understanding of the Shopify Plus ecosystem and modern e-commerce best practices
- Ability to lead high-performing teams across disciplines, with a bias toward clarity and collaboration
- Network of best in class developers, UX/UI designers, copywriters, and other essential contractors to elevate overall site experience
- Data fluency and experience with analytics tools (GA4, Shopify, heatmap tools, etc.)
- Values-driven, purpose-led mindset with a passion for sustainability and clean living
- Experience using AI tools to enhance customer experience, content, or site optimization
Tools We Use
- Shopify Plus for ecommerce, Klaviyo, Attentive, Google Analytics, Heatmaps, Figma, Slack, and Asana for project management and cross-functional alignment
Why MATE
MATE the Label is a clean essentials brand on a mission to provide people with elevated, non-toxic, and sustainably made clothing. As Director of E-commerce, you’ll play a key role in shaping how customers interact with our brand—making it easier, more inspiring, and more rewarding to Dress Clean.