What are the responsibilities and job description for the Media Buyer position at Matcha Ventures?
Media Buyer — Matcha Ventures
Location: Vilnius (hybrid) or remote within compatible time zones
Type: Full-time
Team: Growth / Performance Marketing
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About us
Matcha Ventures is a founder-led portfolio of fast-growing travel, consumer, lifestyle, and education brands. We build conversion-first products — deal platforms, alert services, membership funnels — and grow them with disciplined paid acquisition. We operate across global markets, run meaningful daily ad budgets, and live and die by ROAS, CPA, and LTV/CAC.
We move fast, test relentlessly, and give the people who own a channel the room to actually own it.
The role
We're looking for a hands-on Media Buyer to take the wheel on paid social across our portfolio. You'll own campaigns end to end — from account structure and budget allocation to producing the creative, testing it, scaling, and reporting — primarily on Meta, with room to expand into other channels. You won't be waiting on a design queue; you'll be making the ads you run.
This isn't a "set it and forget it" seat. You'll be managing real budgets across multiple brands and markets, and your decisions will move the P&L week to week.
What you'll do
- Plan, launch, and manage Meta campaigns across several brands and markets, owning daily budgets and pacing
- Concept and produce ad creative — static, video, and copy — and ship a steady volume of new variations to test
- Build and iterate CBO/ABO structures and decide where each belongs
- Run a structured creative-testing framework — hypotheses, naming conventions, clean read-outs — and feed winners into scaling
- Scale profitable campaigns without blowing up CPA, and know when to pull back
- Manage audience strategy, including targeting, exclusions, and overlap across the portfolio
- Track and react to platform changes (e.g. attribution and reporting shifts) and what they mean for true performance
- Analyze results against ROAS, CPA, and subscription economics (LTV, retention, payback), and report clearly to founders
- Work closely with creative and product on landing pages, funnels, and upsell flows so the whole acquisition path is optimized — not just the click
What we're looking for
- 2–4 years of hands-on media buying with a track record of profitable scaling
- Deep, practical Meta Ads expertise — you've run real budgets and can explain exactly why a campaign worked or didn't
- Fluency in CBO/ABO structures, creative testing, and audience strategy
- Ability to produce your own ad creative — comfortable with design and video tools (e.g. Canva, CapCut, or similar) and writing scroll-stopping ad copy
- Strong analytical instincts: comfortable in spreadsheets, attribution windows, and unit economics — you reason from numbers, not vibes
- Familiarity with subscription and/or funnel-based businesses (cohorts, churn, LTV/CAC)
- Self-directed and accountable — you don't need to be told to check the dashboard
Nice to have
- Experience in travel, DTC, or other high-velocity consumer categories
- Hands-on with Google Ads and/or TikTok
- Multi-market / multi-language campaign experience
- Stronger creative chops — motion/video editing, hooks, or a portfolio of ads you've made that performed
What we offer
- Real ownership of a channel that directly drives the business
- Meaningful budgets to manage from day one — no training-wheels accounts
- Direct access to founders and fast decision-making
- A portfolio of brands to learn across, not a single product to babysit
- Flexible setup: Vilnius hybrid or remote, with travel between hubs where it makes sense
- Competitive base plus performance upside tied to results
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How to apply: Send your CV and a short note on a campaign you scaled profitably — what you started with, what you changed, and the result.