What are the responsibilities and job description for the Engagement Lifecycle Manager position at Match Group?
Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45 languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
Our Values
One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop Learning
We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions
We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our Differences
We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
The Team or Role
We’re looking for an Engagement Lifecycle Manager to own the operations and strategy for Tinder’s user-facing notification program. You will be working closely with other product teams to ensure their features are highlighted and communicated through our engagement channels (email, push notification, SMS, in-app) to help increase visibility and adoption. This position also plays a strategic role in ensuring that we support Tinder members throughout the various phases of their lifecycle while on Tinder. Being able to quickly AB test and iterate on campaigns as well as communicate those results and next steps to other teams are important skills needed to flourish with the engagement team.
You’ll be joining the Engagement team, which owns all user-facing notifications at Tinder. Our mission is to deliver the right message to the right user at the right time- driving real dating outcomes. We support a homegrown CRM platform, own lifecycle notification development, and oversee operations to send billions of notifications globally each quarter. Through advanced targeting and bold experimentation, we drive feature adoption, retention, and meaningful engagement. We move fast, learn constantly, and scale with purpose.
Where you’ll work:
This is a hybrid role and requires in-office collaboration three times per week from our Los Angeles office.
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Be the problem-solver first in line to help keep everything on track and drive the project from conception through execution, keeping all teams up to date on progress.
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Be a crucial member to the team in ensuring campaigns are set up and deployed correctly to help to increase engagement and reduce churn.
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Coordinate with internal partners (marketing / product managers / engineering) to ensure timely planning, creation, and deployment of all campaigns
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Own day-to-day communication and project coordination with internal clients
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Supervise Engagement dashboards and report findings with the team
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Execute and report results of A/B and multivariate tests
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Proactively find opportunities for process improvement and reducing execution complexity
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Support product managers in managing expectations for project results, handling partner communications, and helping to implement an effective system of project management
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2 years of engagement experience (preferably with list sizes 150,000 )
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Eye for detail to ensure campaigns and projects are up to specifications and out on time
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Proven understanding of the app space and able to collaborate with business, design, engineering and product management
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Experience with enterprise level Engagement platform (Iterable, Braze, Customer.io)
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Knowledge of CAN-SPAM, GDPR and opt- in and opt-out practices.
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Excellent communication skills and ability to interface effectively with other departments
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Solid understanding of JSON, HTML, and SQL
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Ability to multitask, prioritize, and keep up with a large volume of tasks in a fast-paced environment
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Passion for collaboration and working in a team environment
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Flexible Vacation, 10 Sick Days
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Time off to volunteer and charitable donations matched up to $15,000 annually
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Comprehensive health, vision, and dental coverage
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100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
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100% paid parental leave (including for non-birthing parents) and family forming benefits
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Investment in your development: mentorship through our MentorMatch program, access to 6,000 online courses through Udemy, and an annual $3,000 stipend for your professional development
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Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
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Free subscription to Tinder Gold
The salary range for this position is $110,000 - 115,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, California. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
#Tinder
Salary : $110,000 - $115,000