What are the responsibilities and job description for the General Manager, Sales position at MASTER TRADES GROUP?
Compensation: $140-160,000 base salary performance based bonus
Work Type: Full-Time
Travel: Approximately 50% Regional Travel
Master Trades Group is a leading residential services platform providing HVAC, plumbing, and electrical solutions across the Southeast and Mid-Atlantic through a portfolio of trusted local brands. We are focused on operational excellence, customer experience, leadership development, and long-term growth.
As we continue expanding across Florida and Georgia, we are seeking a high-impact HVAC Regional Sales Manager to lead and develop sales teams, drive revenue growth, and support operational performance across multiple locations.
Why Work Here- Opportunity to lead multiple growing HVAC markets
- High visibility with executive leadership
- Strong earning potential with performance incentives
- Career growth within a rapidly expanding organization
- Ability to help shape sales strategy and culture
- Collaborative leadership environment focused on development and accountability
- Full benefits package including medical, dental, vision, PTO, and 401(k)
The HVAC Regional Sales Manager is responsible for driving HVAC installation revenue and gross profit growth across multiple locations while leading high-performing sales teams and supporting operational excellence. This role partners closely with Sales Leadership, Operations, and General Managers to execute sales strategy, improve KPIs, and build a strong performance culture across the region.
What You’ll Do- Lead, coach, and develop Sales Managers, Comfort Advisors, and sales support teams
- Drive HVAC installation revenue growth and gross profit performance across the region
- Develop and execute regional sales strategies aligned with business goals
- Monitor and improve key performance indicators including:
- Conversion rates
- Average ticket
- Lead generation
- Sales close rates
- Partner cross-functionally with Operations, Marketing, Service, and Installation teams to improve customer experience and operational efficiency
- Analyze sales performance, market trends, and customer data to identify opportunities and improve results
- Implement consistent sales processes and accountability standards across all markets
- Conduct ride-alongs, coaching sessions, leadership development, and performance reviews
- Support recruiting, hiring, onboarding, and retention efforts for sales teams
- Foster a culture focused on customer experience, accountability, development, and results
- Collaborate with executive leadership on forecasting, budgeting, and growth initiatives
- Proven track record leading sales teams within the home services or home improvement industry
- Strong HVAC sales leadership experience preferred
- Experience managing KPIs, revenue growth, and profitability performance
- Strong coaching, leadership, and organizational development skills
- Ability to motivate and develop high-performing teams across multiple locations
- Strong analytical and problem-solving abilities
- Excellent communication and presentation skills
- Proficiency with CRM platforms and Microsoft Office Suite
- Ability to travel regionally up to 50%
- Experience within residential HVAC operations
- Multi-location leadership experience
- Experience with ServiceTitan or similar field service management software
- Bachelor’s degree in Business, Marketing, or related field (or equivalent
Salary : $140,000 - $160,000