Director of Brand Marketing

Master Trades Group | Hybrid – Columbia, MD HQ (as needed)Compensation: $125,000–$135,000 base 20% bonus opportunityReports to: CMOJoin a Fast-Growing Home Services PlatformMaster Trades Group is a private-equity-backed residential services platform operating 12 trusted local Plumbing, HVAC, and Electrical brands across multiple states. Our brands share one mission: to deliver same-day, expert service rooted in trust, professionalism, and community reputation.We are seeking a Director of Brand Marketing to architect, scale, and elevate our brand strategy across the platform. This is a hands-on leadership role for a strategic builder who can think big and execute locally—driving brand differentiation, creative excellence, and measurable business outcomes.What You’ll DoBrand Positioning & ArchitectureDefine and maintain a unified brand architecture and clear value proposition across all markets.Develop differentiated brand positioning and messaging frameworks that cut through industry sameness.Build and execute annual brand plans aligned with data-driven revenue and value-creation goals.Local Market ConnectivityTranslate platform strategy into breakthrough, localized execution that builds connection and relevance.Coach Branch Managers and local teams to deliver consistent, high-quality brand representation.Ensure all brands show up authentically in their communities while benefiting from shared creative systems.Media & Investment StrategyOversee brand media planning and spend across broadcast, OTT, radio, outdoor, social, and experiential channels.Partner with agencies to deploy media mix modeling (MMM) and testing frameworks that improve ROMI.Ensure brand investments drive measurable outcomes—share of voice, branded search, inbound volume, and awareness lift.Creative Excellence & ContentLead creative direction that builds emotional connection, communicates value, and earns trust.Develop scalable creative systems and asset libraries for use across all operating brands.Manage internal and external creative partners with urgency, clarity, and focus on quality.Cross-Functional LeadershipCollaborate closely with performance marketing, CRM, call center operations, and local market leaders.Support employer branding and recruitment marketing to attract high-quality field talent.Represent brand strategy in strategic planning sessions, leadership presentations, and quarterly reviews.What Success Looks LikeStronger local brand visibility and trust across all marketsIncreased branded search and direct call volumeReduced reliance on high-cost lead channelsImproved CAC, ROMI, and LTVEnhanced brand preference and customer loyaltyWhat You Bring8–12 years in brand leadership roles (multi-location, franchise, or local service category preferred).Proven ability to build and deploy brand systems across diverse markets.Experience with MMM, brand tracking, media planning, and creative development.Strong analytical mindset tied to CAC, LTV, and EBITDA impact.Excellent communication and influence skills across C-suite, GMs, agencies, and field teams.Bachelor’s degree required; MBA or advanced marketing training preferred.You’ll Be a Great Fit If You…Excel at differentiating brands in saturated, commoditized markets.Operate with speed, precision, and accountability in a private-equity environment.Balance creative storytelling with data-driven decision-making.Thrive in a hands-on role building scalable brand infrastructure from the ground up.Comprehensive Benefits: Medical, dental, vision, 401(k) match, PTO, paid holidays, company-paid life, disability, EAP.EOE

Salary : $125,000 - $135,000