General Manager - Retail Sales

Lead the Market. Build the Team. Own the Results.

A great retail operation doesn’t happen because the doors open every morning.

It happens because someone creates the standard.

Someone builds a sales team that knows how to connect with customers—not just sell to them. Someone sees an opportunity in the market and knows how to go after it. Someone holds the team accountable, protects the customer experience, and understands that great leadership shows up in the numbers.

As a General Manager – Retail at MasterSpas, that someone is you.

You’ll take ownership of retail performance across your assigned state—from showroom operations and sales strategy to people leadership, events, customer experience, inventory, and execution.

What You’ll Do
You’ll be responsible for turning business goals into results—by developing your people, driving sales, and creating an operation customers trust.

Lead a Team That Knows How to Win
Great sales leadership isn’t standing on the sidelines asking for bigger numbers. You’ll be in it with your team.

• Lead, coach, train, and develop retail employees to reach their full sales potential.
• Set clear sales goals for your market and create accountability around achieving them.
• Track performance, identify gaps, and coach your team toward stronger results.
• Maintain appropriate staffing levels and partner with Employment & Training when additional talent is needed.
• Address performance concerns, conflict, and disciplinary matters when necessary.
• Build a culture where people know what’s expected, take ownership, and celebrate wins together.
• Model MasterSpas’ Mission, Vision, and Core Values through the way you lead.

Own Your Market
You won’t simply inherit a sales plan and execute it. You’ll need to understand your market and determine how to win in it.

• Develop and execute local sales and marketing strategies.
• Understand your customers, competitors, products, and changing market conditions.
• Identify opportunities to grow sales and strengthen MasterSpas’ presence in your state.
• Oversee retail showrooms as well as contracted show coordinators and event staff.
• Ensure trade shows, expos, and other sales events are executed at a high level.
• Track and report market performance while adjusting your approach when the numbers tell you something needs to change.

Create an Experience Customers Remember
A hot tub or swim spa isn’t an impulse purchase. For many customers, it’s something they’ve imagined adding to their home for years. Your team gets to be part of that moment.

• Build a sales culture centered on listening to customers and helping them find the right product.
• Ensure showrooms and events consistently deliver an exceptional customer experience.
• Support employees through difficult or escalated customer situations.
• Manage showroom reviews and help protect the reputation of the business.
• Make sure the experience doesn’t end with the sale by supporting accurate, timely delivery and installation.

Run the Business Behind the Sales
Strong sales numbers matter—but so does what happens behind them. You’ll partner closely with the Controller to make sure the operational side of the business is just as strong as the sales floor.

• Maintain consistency in sales processing, documentation, delivery scheduling, and staffing.
• Ensure contracts, paperwork, financial transactions, deposits, and reporting are handled accurately.
• Manage finished-goods inventory and related supplies.
• Coordinate delivery schedules and logistics.
• Maintain company facilities, vehicles, and other assets.
• Ensure employees follow established company processes and procedures.
• Work cross-functionally with Accounting, Operations, Marketing, HR, and company leadership.

What We’re Looking For
We’re looking for someone who sees a sales goal and immediately starts thinking: What will it take to get us there?

We want a leader who knows how to create sales performance through people.

You’ll likely be successful if you:

• Have a strong background in retail sales, customer service, account management, or another results-driven sales environment.
• Have experience leading and developing people.
• Know how to coach sales performance—not just measure it.
• Are comfortable setting goals and holding yourself and others accountable for results.
• Can balance aggressive sales growth with an exceptional customer experience.
• Understand how to turn local market opportunities into actionable sales strategies.
• Are highly organized and comfortable managing multiple locations, priorities, employees, events, and operational responsibilities.
• Are confident using Excel, Outlook, Teams, SharePoint, and other business tools.
• Can adapt your schedule for evenings, weekends, and sales events when the business requires it.

What You Can Expect
This is not a role where success disappears into a spreadsheet. You’ll see it.

A salesperson you coached closes a deal they couldn’t have closed six months ago.

A sales event exceeds its goal.

Customer reviews improve.

Your market grows.

Your team gets stronger.

And you’ll know you helped build it.

You can expect significant ownership over the performance of your market, direct influence over sales strategy and team development, exposure to both the sales and operational sides of the business, and close partnership with senior leadership. You’ll also have the opportunity to represent a company whose products are designed around a simple idea: helping people Live Life Better.

Apply Today
If you’re looking for a leadership role where you can simply maintain what already exists, this probably isn’t it.

But if you’re energized by building teams, chasing ambitious goals, developing salespeople, finding opportunities, and being accountable for the results, we want to hear from you.

Join MasterSpas. Own your market. Build your team. And show us what growth looks like.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: In person

Salary : $49,203 - $76,263