What are the responsibilities and job description for the Content Marketing Specialist position at Master Spas?
Tell Stories That Inspire. Create Content That Drives Results.
At MasterSpas, we're looking for a talented Content Marketing Specialist who believes that great content does more than fill a webpage—it builds trust, educates customers, and inspires people to take action.
If you're a skilled writer who enjoys transforming technical information into compelling stories, thrives on data-driven decision-making, and wants to shape the voice of an industry-leading brand, we'd love to meet you.
You'll collaborate with our marketing, sales, product, design, video, and web teams to create content that strengthens our brands, supports our dealers, and helps customers confidently choose products that improve their lives.
What You'll Do
Create Compelling Content
- Write and edit content for websites, landing pages, blogs, email campaigns, product launches, video scripts, dealer communications, brochures, and internal communications.
- Maintain a consistent brand voice across consumer, dealer, and internal channels.
- Translate technical product information into engaging, customer-focused messaging.
Drive Digital Performance
- Optimize content for SEO, AI-powered search, and answer engine visibility.
- Analyze website, email, CRM, and campaign performance to improve engagement and lead generation.
- Use customer insights, keyword research, and performance data to continually refine messaging.
Support Customer & Dealer Engagement
- Build email campaigns and nurture sequences that educate customers and move leads through the buying journey.
- Create content that supports sales conversations, product education, and dealer success.
- Partner with cross-functional teams to develop authentic, high-impact marketing campaigns.
What We're Looking For
- Proven experience in copywriting, content marketing, or digital communications.
- Exceptional writing, editing, grammar, and proofreading skills.
- Experience writing website content, blogs, email campaigns, product messaging, and marketing collateral.
- Strong understanding of SEO, keyword strategy, AI search optimization (AEO/AIO), and content performance metrics.
- Analytical mindset with the ability to turn data into actionable content improvements.
- Highly organized with excellent project management skills.
- Collaborative attitude and passion for continuous learning.
- High school diploma required; bachelor's degree preferred.
Writing Samples Required
Applicants must submit 3–5 writing samples demonstrating clear, persuasive, customer-focused marketing content. Samples may include:
- Website copy
- Landing pages
- Email campaigns
- Blog articles
- Product messaging
- Video scripts
- Press releases
- Dealer communications
- Customer education content
- Sales-support materials
Why Join MasterSpas?
- Help shape the voice of one of the largest spa manufacturers in the world.
- Create content that reaches customers, dealers, and employees across multiple channels.
- Collaborate with an experienced in-house marketing team of designers, developers, photographers, videographers, and strategists.
- Work with modern SEO, AI search, CRM, and digital marketing tools.
- Enjoy half day Fridays.
- Grow your skills while making a measurable impact on brand awareness, customer engagement, and business growth.
If you're passionate about storytelling, strategic marketing, and creating content that truly makes a difference, we'd love to see your work. Apply today!
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
Work Location: In person
Salary : $50,117 - $73,037