What are the responsibilities and job description for the Social Media Marketing Specialist position at Master Scapes?
Company Description Master Scapes specializes in designing and building exceptional outdoor environments that enhance the beauty, functionality, and long-term value of residential and commercial properties.
Role Description This is a part-time, remote Social Media Marketing Specialist role based in Latam. The Social Media Marketing Specialist will plan, create, and publish engaging content across social media platforms to showcase Master Scapes’ projects, services, and brand story. Daily responsibilities include managing social media calendars, writing captions, sourcing or creating imagery and short-form videos, and responding to comments and messages in a timely, professional manner. The role will also involve monitoring performance metrics, preparing basic reports, and recommending content or campaign adjustments based on data. In collaboration with the marketing and operations teams, this specialist will support broader digital marketing initiatives, promote special offers or campaigns, and help maintain a consistent visual and verbal brand identity.
Qualifications
- B2 English Profienciency Level
- Proficiency in Social Media Marketing and Digital Marketing, including managing business profiles and basic campaign execution.
- Strong Social Media Content Creation skills, including writing engaging posts and producing or coordinating visual content.
- Foundational Marketing knowledge, with an understanding of branding, audience targeting, and campaign planning.
- Excellent Communication skills, both written and verbal, with the ability to represent the brand professionally online.
- Ability to analyze social media metrics and translate insights into practical improvements.
- Experience with social media management and scheduling tools (e.g., Meta Business Suite, Hootsuite, Buffer) is preferred.
- Strong organizational skills, attention to detail, and the ability to manage multiple platforms and deadlines.
- Prior experience in home services, landscaping, construction, or a related industry is a plus.
- High school diploma or equivalent required; additional education in Marketing, Communications, or a related field is an advantage.