What are the responsibilities and job description for the Senior Associate, Digital Marketing position at MassBio?
MassBio is a not-for-profit organization founded in 1985. Our mission is to advance Massachusetts’ leadership in the life sciences to grow the industry, add value to the healthcare system, and improve patient lives. We represent the premier global life sciences and healthcare hub in the world, with 1,600 members dedicated to preventing, treating, and curing diseases through transformative science and technology that brings value and hope to patients.
Our Marketing team is currently recruiting a Senior Associate, Digital Marketing. In this highly community-driven and cross-functional role, the Senior Associate will work closely with internal teams to provide marketing support. Our ideal candidate will be a strong team player with a demonstrated ability to forge relationships and collaborate with all levels throughout the organization. The Senior Associate, Digital Marketing role will report to the Director of Marketing.
Key Responsibilities Include :
Digital Marketing
- Draft, edit, and send emails and other member e-communications
- Build email segments and lists and maintain clean email lists via CRM database management and hygiene
- Partner with the Director of Marketing to implement email marketing automation program
- Update, maintain, and organize MassBio’s video platforms (MB Vision, Vimeo), internal digital displays, and other digital platforms such as Readymag
- Assures all digital assets and initiatives are appropriately tagged for data analysis
- Using MassBio’s extensive brand standards, create ancillary digital and print materials as needed for social media, partnerships, event and promotional signage, website, etc.
- Working with MassBio’s website host and vendor, provides support for the continued advancement and maintenance of the website, ensuring it is up to date with the latest information and requests, and that technical issues are resolved quickly and efficiently
- Primary marketing point person for 3
party Career Center website
Project Management
Qualifications :
At MassBio, our team strives every day to provide support and services to our full range of members in order to give them and the Massachusetts life sciences ecosystem the best chance to succeed and bring new, breakthrough cures and therapies to patients around the world. As the type and number of our members grow, we are constantly shifting and expanding our services and offerings to best fit our membership. We embrace diversity, equity, and inclusion in everything we do at MassBio. As an equal opportunity employer, we are committed to building a team with a variety of backgrounds, skills and views to best serve our members and ultimately patients.
We offer a competitive salary and an excellent benefits package with an opportunity to advance. For consideration, please submit a resume and cover letter.
